Care sector PR & marketing

Creating compelling comms campaigns for the care sector – across boutique care homes, care groups, homecare providers, industry suppliers, care associations and more.

Care sector PR & marketing with Pic PR

Crafting compelling PR strategies that drive awareness, while building trust and sparking engagement in the care industry.

Let’s elevate your care brand

Why choose Pic PR for Care Sector PR?

When it comes to care home marketing and nursing home PR, Pic PR stands out thanks to our unique blend of creativity and deep industry expertise. With more than a decade of experience in care sector communications, we bring strong media relationships and a storytelling approach tailored specifically to care brands. Whether you’re a boutique care home, a nursing facility, homecare provider or other care-focused organisation, we’re here to amplify your voice and connect you with the audiences that matter most.

Our expertise in care PR & Marketing

From care home PR agency services to innovative nursing home marketing campaigns, we deliver results-driven solutions that are designed specifically for the care sector:

Care home PR agency services: Media outreach that secures national and local coverage, crisis communications plans to protect your reputation and thought leadership pieces that position you as a care sector authority.
Nursing home marketing campaigns: Digital campaigns that boost enquiries (such as our Adopt-a-Grandparent campaign with CHD Living), newsworthy resident activities and targeted, emotive content to reach families and decision-makers.
Care home photography & video: Visually stunning campaigns that showcase your care home’s heart – such as resident-centric stories (like our Huntington & Langham Back in Vogue undertaking) or facility highlights (such as Projecting Intergenerational Care for Wren Hall, highlighting its nextdoor nursery connection).
B2B & Consumer PR strategies for the Care Sector: Engaging families with emotive storytelling (such as our Putting People First campaign for Nellsar care group), plus outreach to regulators, partners and even Prime Ministers (as was the case for Foxholes Care Home connecting with the PM at the height of the pandemic).

Our expertise in marketing for care homes and PR for care homes ensures your brand resonates with both local communities and industry stakeholders.

Proven results & client success stories

We don’t just talk the talk, we deliver measurable impact. Our campaigns have boosted occupancy rates, secured top-tier media placements, and elevated brand engagement for care sector clients.

Here’s what our clients say: "We never take a single enquiry for granted, and are grateful for everything you do to generate them – from designing billboards to boosting videos on social and everything in between – sometimes it feels like we must be your only client you do so much for us. Huge thanks for everything.” – Charlie Hoare, Managing Director of the Huntington & Langham Estate

See how we’ve made a difference:

Increased occupancy through targeted care home marketing campaigns (such as CHD Living’s community-driven approach).
Secured national coverage with strategic care PR agency storytelling (for instance, with our spear heading of the Glad to Care Awareness Week).
Enhanced trust with compelling care home photography and video content (like that displayed as part of Projecting Intergenerational Care).

Nationwide reach with local expertise

We combine a national presence with a local touch, delivering PR for care homes across key regions. Here’s how we’ve made an impact:

Nellsar Care Homes: Elevated staff recruitment and retention with the Putting People First campaign, showcasing Nellsar’s 13 homes and 700+ team members through heartfelt storytelling and media outreach. Read more.

CHD Living: Captured hearts with Adopt-a-Grandparent, a campaign that paired care home residents with volunteers, generating emotional media coverage and community goodwill. See more.

Wellbeing Care: An award-winning campaign highlighting the care group's commitment to person centred care, focusing on the memories and experiences of care recipients and staff. Explore the campaign.

Huntington & Langham Estate: Tapped into residents’ remarkable back stories with Back in Vogue, which blended storytelling with modern appeal to secure features in national lifestyle and care sector press as well as a frontpage feature in The Times. Details here.

Glad to Care Campaign: Amplified Glad to Care Awareness Week with nationwide media buzz, celebrating care professionals and boosting sector morale through targeted PR. Explore here.

Intergenerational Care Projects: Bridged generations with Projecting Intergenerational Care, a video-led campaign highlighting care home-school partnerships, sparking engagement and positive press. Read more.

Friends in high places: Raised the Foxholes care home’s profile with Friends in High Places, securing high-impact placements to support awareness for older people’s care. Full case study.

Industry celebrations and recognition: Highlighting the good in the sector with A Celebration of Care, delivering a star-studded event and media campaign to honour care workers and elevate industry pride. Learn how.

Our people-focused approach

At Pic PR, we’re more than a care home PR agency – we’re your partners in storytelling. Our team’s passion, combined with our experience and personal approach shine through in every project. From our leadership team to our dedicated account managers, we bring a human touch to care sector PR and marketing for care homes.

“Our team lives and breathes care sector challenges, inspired by personal connections to the industry.” – David Barrett, CEO

Managing Director, Abbie-Jaye Wilson – having volunteered to support older people with companionship in the past, Abbie’s passion for the sector runs deep and she’s helped orchestrate some of our most successful care campaigns.

Brand Director, Lloyd Hughes– a man who likes to tell a tale, Lloyd specialises in spotting the points of interest in care homes’ offerings, recognising the potential in resident and brand stories and understanding what will resonate with journalists and their audiences alike.

PR Director, Aaron Wise – having been a former journalist, Aaron is fully immersed in the world of media, and he applies this newshound savviness under the lens of care to secure top tier coverage for the care stories that matter.

Ready to elevate your care brand?

Whether you need nursing home marketing, care home photography, or a full-scale care PR agency strategy, we’re ready to help. Get in touch today for a tailored PR and marketing plan that puts your care brand front and centre.

Drop us a line to find out how we can help.

Care sector PR & marketing