Tubby Tom's Touting Tubby Tom's

Tubby Tom’s is a Gloucestershire food brand that produces home-made sauces to suit a range of tastes but with a specialism in its famed hot sauce.

Eccentric and independent, the brand has an irreverent approach to its marketing, which we’re big fans of at Pic.

Initially, we did some video work with the eponymous Tom around four years ago through our work with the Growth Hub, a Gloucestershire-based business support network, which helped Tom with his business plan and advice.

However, we went back to see Tom recently to see how the brand has grown – and it’s fair to say, he’s done seriously well in the intervening years, having gone from selling 13,000 bottles of sauce a year to 166,000 with a 10-fold increase in turnover.

Despite this growth, Tom’s ambitions are to continue his upward trajectory, so he asked us to help raise his brand profile yet further with some comms support.


We sent our video and photography team over to the Tubby Tom’s kitchen and warehouse to do some filming, while we also brought some products into our in-house studio for a photoshoot – with the aim of producing some eye-catching visual assets for his wider marketing and especially social media.

Alongside this, our PR team looked to do some local press outreach to raise his profile across the county and the wider South West region, touting the success of the brand as a news hook.


During the various filming sessions, we captured a mix of imagery and video bits for the Tubby Tom's brand, such as product shots and social edits, along with a case study of his success for the Growth Hub to use for its marketing.

PR wise, we secured a swathe of print coverage including a front page in the Gloucester Citizen, Tubby Tom’s key local paper, a full page 3 feature in the Gloucestershire Echo (the main paper for neighbouring Cheltenham), while there was also a full page feature in the Western Daily Press, which covers Gloucestershire, Wiltshire and Somerset, including Bath and Bristol.

Online coverage including Gloucestershire Live, Business Live, So Glos, Business Innovation Magazine and more, while Tom was also interviewed on BBC Radio Gloucestershire.

Overall, Tom was delighted with the work, enjoying his moment in the limelight with his local news and sharing the various image assets across his social media channels.

Off the back of it, The Growth Hub has since signed us up with another Cotswold food brand, Non Solo Pasta, to see if we can replicate the success.

Commenting on our work with them, Lucy Beesley, Digital Marketing Manager at the Growth Hub, said:

“During the filming, the Pic PR team were able to identify the magic in the story we were capturing. This resulted in a compelling PR strategy, with a great hook, that a range of media wanted to cover. Not only has this allowed us to celebrate the incredible wins of Tubby Tom’s but it’s also enabled us to reach other businesses so they can understand the support available to them. We’re thrilled to be able to work in partnership with a Gloucestershire agency to help us champion other growing businesses across the county.”

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