Sentai is a tech brand that’s effectively seeking to emulate Amazon’s Alexa – but tailored specifically for older people and looking to prolong independent living through voice assistance.
A tech start up, the team at Sentai brought us on board to help with a variety of requests, including video and animation, supported by PR work to help introduce the brand. A core target market was the care sector, with Sentai envisioning the technology helping homecare brands monitor residents’ welfare in between home visits.
Our work on this saw us produce an advert – primarily for online and marketing collateral – which sought to deliver an emotive overview of what the essence of Sentai was all about; that of keeping lonely, potentially vulnerable older people connected and engaged. You can watch it below.
Alongside this, we also created animated videos of the Sentai product for social content, which you can see here.
Alongside this, we also carried out PR activity for the brand, introducing it to market. This included a profile piece in the business section of the Sunday Express, as well as being featured in City AM, MSN Money and other investment pieces, targeted at putting Sentai in front of potential investors.
Furthermore, we also secured coverage in key care trade press, such as Home Care Insight, Care Management Matters and the Carer magazine, helping raise awareness of Sentai amongst senior care decision makers.
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