2020-Now

Person Centred Software #GladtoCare

Sector

Since 2020, we've spearheaded a campaign in the UK called #GladtoCare. This was for our client Person Centred Software, which delivers its digital care management system to thousands of care homes across the world.

The concept of #GladtoCare was conceived by us as an agency, as a way of honouring the outstanding dedication displayed by carers during the pandemic, and to champion and celebrate the very best of the UK care sector.

 

 

Solution
Calling on a mix of our services, including social media, PR, video, design and copywriting to help deliver this, Person Centred Software launched the #GladtoCare campaign when the pandemic was its height. It was designed to boost the profile of carers, who work extremely hard with very little public recognition. The campaign’s aim was to show carers that they are appreciated and to raise their morale.

The concept manifested as a full on #GladtoCare awareness week which was dedicated to celebrating those who work in the care sector, following an incredibly trying period for the industry.

By calling on care workers, care recipients, family members and loved ones, we saw thousands of people get involved through a variety of fun and innovative activities conducted throughout the awareness week, during which we encouraged everyone to share stories, photos and videos across their social channels – with the overall aim to highlight the incredible happenings within the industry and promote the positives of care across the UK.
 
Results

The week has since become huge success. In 2021 we saw more than 500 care providers take part, creating almost three million social media impressions on the official campaign hashtag.
 
The primary platform behind this was Twitter – which generated 2,773,431 impressions, with Facebook adding a further 7,605.

Alongside our social activity we also provided PR support – specifically targeting the care sector trade press, along with relevant regional titles relating to the participant homes.
 
This saw coverage across the key trade titles such as The Carer, Care Home Professional, Care Management Matters and more, while regional coverage included the Daily Record (a Scottish national paper), as well as the likes of the Derbyshire Times, Bournemouth Echo, St Helens Reporter and more. All of which helped to provide a broad geographic spread of coverage to drive awareness of both #GladToCare week and the PCS brand.
 
In addition, numerous celebrities voiced their support for the week, recording messages of thanks for carers’ contributions – including the likes of Chris Tarrant and Lacey Turner, as well as Strictly Come Dancing stars, Giovanni Pernice and Luba Mushtuk. These messages were arranged by our team here, as we looked to further the impact of the awareness week.
 
Following this activity, the PCS brand is now synonymous with #GladToCare week and it’s helped put it in front of key care decision makers – something that’s seen the use of PCS’s technology accelerate rapidly throughout the UK.
 
PCS recently hit the milestone of seeing 3,000 UK care homes using its services; up from 2,000 a year ago – a 50% increase in its client base.

The awareness week still continues, as we seek to cultivate its impact and boost awareness of what PCS can do across the sector.

#GladToCare has been an enormous success for PCS and we look forward to continuing to support its success.