World Cup charging

We work with RAW Charging, the leading electric vehicle chargepoint operator for the leisure sector.

And one of its major partners is Greene King, the pub giant.

With chargers installed at more than two hundred Greene King sites, some of them are inevitably underutilised.

And RAW wanted to help raise the profile of these sites with some targeted PR efforts.
So, with World Cup fever gripping the nation, we proposed jumping on the tournament and positioning RAW as a brand that champions its corporate partners.

By angling the story as RAW fighting the corner of an embattled pub trade by offering reduced EV charging rate at Greene King’s pubs to entice footfall…

…we also subtly underlined RAW’s investment in an upgraded charging network by focusing the offer on its rapid charging hubs.

Shouting about the initiative to press secured multiple pieces of regional coverage around some of RAW’s most underutilised Greene King charging sites, with the story featuring in the likes of Portsmouth’s The News, the Mansfield Chad, the Doncaster Free Press and Nottingham World, as well as in trade publications such as Fleet World.

With the World Cup in full swing, the efforts helped put RAW’s charging network on the map, while also supporting local pubs and demonstrating that RAW Charging is a strong corporate partner.