White Ribbon Portraits

This week’s Pic of the Week shines a spotlight on our client White Ribbon UK - the charity engaging men and boys to help end violence against women and girls.

To mark White Ribbon Day on 25th November, we helped launch ‘We Speak Up’ - an art exhibition showcasing 16 men from across the UK who are committed to calling out misogyny and harmful gender stereotypes. Working with award-winning artist Claudia Janke and the White Ribbon team, we captured powerful portrait imagery and supporting videos, and unveiled these publicly at centre:mk in Milton Keynes to kick off the 16 Days of Activism.

To maximise national and regional impact, we executed a two-tiered media strategy - issuing a national story about the campaign launch alongside multiple tailored releases spotlighting individual ambassadors. The impact has been huge. Over the last few weeks we’ve helped obtain nearly 70 pieces of coverage across the BBC, ITV News, The Sun and wider regional media.

Furthermore, the activity delivered powerful real-world impact for the charity - with a major spike in website traffic and over 1,000 new ambassador enquiries and ribbon purchases throughout November while the campaign was live. A meaningful campaign with a vital message and some brilliant results. And that’s our Pic of the Week!