Pic of the Week

Every week, we do great work (well, that’s what our clients say anyway). And we thought, you know what? We might as well share it. So here we are, sharing it.

Check out our Pic of the Week videos below – which sees us talk through our favourite bit of PR success or creativity from the last seven days

And if you like what you see and think “I want to be talked about in Pic of the Week one day!” then hop on over to our contact page and get in touch.

Influencer Programmes
June 6th 2024 · # mins
Influencer Programmes

With the weather being as unpredictable as ever, it’s no surprise then that most of our hospitality clients have been experiencing last-minute bookings recently.

Dementia Cases Rising...
May 30th 2024 · # mins
Dementia Cases Rising...

Just recently, the UK’s Chief Medical Officer, Chris Whitty, announced that dementia cases are expected to rise from 1 million to 1.4 million!

Tip or no tip?
May 22nd 2024 · # mins
Tip or no tip?

Tipping is a contentious topic. Some do it, some don't. But whether you tip or not...new legislation is set to come into effect that sees businesses pay staff 100% of tips they receive.

Travel Round-ups
May 16th 2024 · # mins
Travel Round-ups

Do you like Jurassic Park? Or do you perhaps like your hotel featuring in national travel press? Then this one's for you.

Elon Musk Banned
May 8th 2024 · # mins
Elon Musk Banned

With so much going on in the news (& on Netflix) it pays to be reactive. Here's a quick example of how we've taken topical goings on and used them as news hooks for our HR client.

Lumley Castle
April 30th 2024 · # mins
Lumley Castle

When it comes to PR, a fresh pair of eyes can often be enough to help spot news hooks that were already there…you’d just not realised that’s what they were.

Luxury Picnic
April 24th 2024 · # mins
Luxury Picnic

How to make your hotel offering stand out? Create some eye-catching packages that sell your USP - and you can get some national PR coverage as a result.

Christmas Giveaway
April 17th 2024 · # mins
Christmas Giveaway

April is the perfect time to talk about festive bookings. Here's how we generated some Christmas cheer for Balmer Lawn Hotel…

Easter Bunny Boost
April 11th 2024 · # mins
Easter Bunny Boost

This week's Pic of the Week looks at how you can use simple methods to boost social engagement during competitive periods.

April Fools 2024
3rd April 2024 · # mins
April Fools 2024

We love April Fools as it offers the chance to suggest crazy ideas to clients that actually get 'done'.....

WESTMINSTER SHED
26th March 2024 · # mins
WESTMINSTER SHED

It's not every day you get the chance to set up a shed in Westminster. Here's how we helped Hobsons brewery shout about it.

Support for students
20th March 2024 · # mins
Support for students

For University Mental Health Day last week, we put Mark Balaam, CEO of safeguarding brand imabi, forward as a spokesperson on the topic..

International Womens Day
March 13th 2024 · # mins
International Women's Day

Friday marked International Women’s Day – a day we like to celebrate here at Pic PR. But it’s not just us, our clients like to celebrate it too.

GOLF RESORT
February 28th 2024 · # mins
GOLF RESORT

Bowood Hotel, Spa and Golf Resort has a wide-ranging offering, which requires a wide-ranging comms plan to highlight all aspects.

PANCAKE DAY
February 20th 2024 · # mins
PANCAKE DAY

Dosa Darlings is a newly opened restaurant in Oxford we're helping to shout about as part of its launch.

DIY WEDDING FLOWERS
February 13th 2024 · # mins
DIY WEDDING FLOWERS

We added a news hook to the established brand YouFloria by launching DIY Wedding Flowers.

Agony Aunt
February 7th 2024 · # mins
Agony Aunt

A call for relationship advice to our care home agony aunts, which subsequently saw Radio 4 coverage.

SECURING FORBES
January 31st 2024 · # mins
SECURING FORBES

When you're looking to attract a wealthy international demographic, Forbes should be high on your list.

Expansion Plans
23rd January 2024 · # mins
Expansion Plans

We used Bespoke Hotels' ambitious plans for 2024 to get some great PR coverage.

CLOSING TIME
January 16th 2024 · # mins
CLOSING TIME

January is a tough time for hospitality businesses, so we put Jane Pendlebury, CEO of HOSPA, forward to comment on the issues.

TOP 3 OF 2023
January 9th 2024 · # mins
TOP 3 OF 2023

David, our CEO, reviews our favourite three Pic of the Weeks from 2023.

SAFE TRAVELS
December 20th 2023 · # mins
SAFE TRAVELS

Christmas is a prime time for PR coverage opportunities for safeguarding platform Imabi.

FATHER CHRISTMAS
December 12th 2023 · # mins
FATHER CHRISTMAS

We organised a stay at 5-star spa Hotel Chester Grovesnor for Father Christmas. Well, kind of.

12 Beers of Hobsons
December 5th 2023 · # mins
12 Beers of Hobsons

Our festive chitter chatter started long before December, as we helped Hobsons Brewery with its Christmas advent calendar lauch.

MUGS MUGS MUGS
November 28th 2023 · # mins
MUGS MUGS MUGS

Spotting the opportunity for a nice PR win, we set about making a Wellbeing Care resident's mug collection even bigger.

HOSPACE 2023
November 22nd 2023 · # mins
HOSPACE 2023

This week we pulled in the big guns with Jane Pendlebury CEO of HOSPA, the Hospitality Professionals Association, presenting Pic of the Week.

SUMMER SEASON
November 15th 2023 · # mins
SUMMER SEASON

Bowood is a luxury hotel within a 2000-acre estate – something that's perfect for summer events. Here's how we helped promote them.

HALLOWEEN
November 7th 2023 · # mins
HALLOWEEN

We used Halloween to boost engagement across safeguarding brand Imabi's social channels.

Hemmingway Daiquiri
October 30th 2023 · # mins
Hemmingway Daiquiri

Tapping into topical happenings can add a newsworthy element to get your brand talked about. Here's how we did it for Prithvi, a fine dining restaurant.

 Flu Season
October 24th 2023 · # mins
Flu Season

When you've got expertise in your business you need to shout about it. Here's how we did that for pharmacy brand, PillTime.

Life Lifts
October 18th 2023 · # mins
Life Lifts

We looked at driving engagement on care home group Nellsar's social channels with Life Lifts.

HR Newsjacking
10th October 2023 · # mins
HR Newsjacking

You can achieve great results by being reactive and jumping on things in the news, and we did just that for HR Star.

WANTED
3rd October 2023 · # mins
WANTED

We launched the 'Wanted' campaign to help loneliness charity Adopt a Grandparent encourage the elderly to sign up.

C.A.R.E
26th September 2023 · # mins
C.A.R.E

September is Wolrd Alzheimer's Month, we used some shocking stats to help care group Macc Care inform the public.

Kids Kitchen Take Over
19th September 2023 · # mins
Kids Kitchen Take Over

The 13th of September is a very important day. It's Kids Take Over the Kitchen Day, which we used as a PR tactic for care home Wren Hall.

Coastal Clean Up
September 11th 2023 · # mins
Coastal Clean Up

With the enviromment a hot topic, we helped Wellbeing Care's residents preserve the environment for future generations.

Monopoly Moments
September 6th 2023 · # mins
Monopoly Moments

We helped Balmer Lawn hotel shout about featuring on the New Forest edition of Monopoly.

County of good taste
August 29th 2023 · # mins
County of good taste

Rutland Hall wanted to put its luxury resort on the proverbial map, and we knew just how to do it.

Love Island Party
August 22nd 2023 · # mins
Love Island Party

A cheeky few goings on were arranged by Pic PR and care group CHD Living for Marion's 75th birthday.

Afternoon tea week
15th August 2023 · # mins
Afternoon tea week

Using a mix of local influencers and awareness days helped to provide a useful hook for luxury hotel Stanwell House.

Maximising business milestones
8th August 2023 · # mins
Maximising business milestones

We helped Hobsons Brewery celebrate 30 years in the brewing game, and it was really, really fun.

Reactive PR in Rhodes
August 2nd 2023 · # mins
Reactive PR in Rhodes

Recent wildfires in Rhodes made it feel as if Rhodes was ablaze, we wanted to help Casa Cook change the narrative.

Emoji Day
25th July 2023 · # mins
Emoji Day

A quick creative angle utilising World Emoji Day which we pulled together for our care client Wren Hall.