Pic of the Week

Every week, we do great work (well, that’s what our clients say anyway). And we thought, you know what? We might as well share it. So here we are, sharing it.

Check out our Pic of the Week videos below – which sees us talk through our favourite bit of PR success or creativity from the last seven days

And if you like what you see and think “I want to be talked about in Pic of the Week one day!” then hop on over to our contact page and get in touch.

March 26th 2025 · # mins

The Pandemic Effect

This month marks 5 years since the first Covid-19 lockdown. The impact at the time was devastating – particularly for the hospitality industry.

March 19th 2025 · # mins

Care Giver's Retreat

This week marks 5 years since the first Covid lockdown...

March 12th 2025 · # mins

Race-ready at Stonehouse Court

With Cheltenham race week in full swing, finding a prime spot to stay is no easy feat.

March 5th 2025 · # mins

Peer-to-peer Learning

Care is a challenging sector when it comes to recruitment, with lots of open roles and stiff competition in attracting the top talent.

February 27th 2025 · # mins

Puppy Love

Living on a 500-acre estate can be an idyllic if somewhat lonely life… especially if you’re a dog looking for love.

February 19th 2025 · # mins

Love is in Care

Love has very much been in the air recently at Pic, as we’ve embraced Valentine’s Day for our clients.

February 12th 2025 · # mins

Boosting Business with Hiking Retreats

We work with Beechfield House in Wiltshire. A lovely boutique hotel – it’s in a prime spot for countryside walks.

February 5th 2025 · # mins

Zyliss Pie Map

Kitchenware brand, Zyliss, has launched a nationwide search to complete the UK’s ‘pie map’ – ensuring every part of the country has a pie it can call its own.

January 28th 2024 · # mins

Bed for your bike

Lindeth Howe has seen an increase in cycling enthusiasts staying at the hotel, wanting to keep their valuable bikes in their rooms. This inspired a quirky idea that grabs attention while meeting guests' needs.

22nd January 2025 · # mins

New Year, new openings.

The New Year is pivotal for openings, as journalists look ahead to what’s coming...

January 15th 2025 · # mins

Hot on the Press

When it comes to the New Year, you want to kick things off with a bang – and that’s exactly what happened with our new homecare client You & I Care...

January 8th 2025 · # mins

Top Pics of 2024

For the first Pic of the Week of 2025, we’re taking a look back at some of our favourites from the previous year. So here’s our favourite 4 from 2024…

December 23rd 2024 · # mins

Treasure Hunt

To help our restaurant client, Prithvi, get into the festive spirit and cause a seasonal stir, we helped them orchestrate a treasure hunt across Cheltenham...

December 17th 2024 · # mins

Seasonal Escapism

We work with Lindeth Howe, a luxury hotel in the Lake District. With the festive season pretty full on, we looked to promote its festive offering as a nice bit of seasonal escapism.

December 10th 2024 · # mins

Make Do Campaign

We teamed up with Sci-Net, ERP specialists in the furniture sector, to spotlight their user-focused benefits, creating a bold campaign with striking visuals and the tagline: "No one likes waiting for furniture."

December 3rd 2024 · # mins

Dust To Dust

Silicosis, a deadly lung disease caused by inhaling respirable crystalline silica (RCS) dust, claims over 500 lives annually, often due to exposure from construction activities like drilling or grinding.

November 26th 2024 · # mins

Prithvi Cookbook

To drive footfall this winter and create a new revenue stream for the restaurant, we helped cook up the idea of a Prithvi cookbook, showcasing their top dishes from the past 12 years.

November 19th 2024 · # mins

HOSPACE 2024

Watch some highlights of HOSPACE 2024! For seven years, we’ve brought this event to life with video, PR, and social media. See how the Royal Lancaster London hosted another unforgettable HOSPACE!

November 12th 2024 · # mins

Oxfordshire Mind

Oxfordshire Mind approached us to support their Christmas campaign for young adults' mental health, highlighting festive fears and the 5-year NHS wait for support.

November 5th 2024 · # mins

Dementia-Friendly Halloween

We worked with homecare provider Venelle, to issue guidance around how to be considerate of people with dementia – offering key pointers to help maintain the fun in the best spirit for Halloween.

29th October 2024 · # mins

‘Spooktacular’ Experiences

South Indian-inspired eatery Dosa Darlings is celebrating Halloween with a lineup of eerie fun and flavourful surprises. Working with the Dosa team, we came up with two ‘spooktacular’ experiences for guests to enjoy.

23rd October 2024 · # mins

Poppy Love

Check out Orchardleigh Estate’s resident pooch, Poppy, who’s been making headlines with her search for love. Find out more in this week's Pic of the Week.

October 16th 2024 · # mins

National Baking Week

To mark this, we helped our kitchenware client, Zyliss, launch a nationwide competition to find the UK’s Best Office Baker - with three subsequent finalists set to compete in a live final at Divertimenti Cookery School in London.

October 9th 2024 · # mins

Tipping Legislation

The new tipping legislation will ensure staff benefit from 100% of the tips they receive. We supported this initiative by securing multiple media opportunities for Jane Pendlebury, HOSPA’s CEO.

October 3rd 2024 · # mins

Butler in the buff

Care homes are often seen as dull, but they can be full of fun. For example, the Dell Care Home in Lowestoft hired a butler in the buff for residents' milestone birthdays, causing much laughter.

September 24th 2024 · # mins

Laufey Froyo

When the opportunity to collaborate with a GRAMMY® award-winning artist on a global brand partnership arose, we couldn't pass it up!

17th September 2024 · # mins

World Alzheimer's Month

Billesley Manor Hotel and Spa and New Age Care, to help create a 'dementia friendly hotel' experience that supported this growing trend.

September 13th 2024 · # mins

World EV Day

Watch our latest Pic of the Week to find out how we used World EV Day to make the perfect news hook.

September 3rd 2024 · # mins

International Dog Day

With August 26th marking International Dog Day, we wanted to promote DUKES’ dog-friendly offering throughout the month. And to do so, we turned to influencers.

28th August 2024 · # mins

House Moving Kit

We work with the luxury Swiss houseware brand Zyliss, which has several product launches planned and aims to maximise press exposure.

August 19th 2024 · # mins

Broadcasting Opportunities

The British Transport Police reported a rise in railway violence against women and girls so we sought this for broadcast opportunities for Mark Balaam, CEO of imabi.

August 13th 2024 · # mins

Pubs are closing too fast...

This week, we secured her an interview with Sky News looking at the issues that are causing pubs to close at a rapid rate...find out more in our latest Pic of the Week!

August 6th 2024 · # mins

True Love

At Lindeth Howe, we discovered a Jamaican couple in the kitchen who met at the hotel and just celebrated their 10th anniversary, despite having worked at the same hotel in Jamaica without meeting.

July 31st 2024 · # mins

Monday Bookings

Dublin-based Net Affinity, a hotel booking specialist, revealed a surprising trend: hotel bookings peak on Mondays. We shared this insight with the media, which resulted in some prime media coverage...

July 23rd 2024 · # mins

1 year anniversary bloopers

This week marks the one-year anniversary of our Pic of the Week series. To celebrate, here are some bloopers from the team.

July 16th 2024 · # mins

Virtual Cruise

Wanting to celebrate and recognise the educational opportunities of exploring diverse perspectives within Wren Hall, the team developed a virtual cruise that highlights the different lifestyles and cultures.

July 9th 2024 · # mins

Rebranding...

Rebrands are crucial for businesses, but unless you're widely recognised, media interest is limited; within your industry, being well-known makes your rebrand noteworthy.

July 2nd 2024 · # mins

Euros Fixtures Guide

Safeguarding brand, imabi, is partnered with White Ribbon UK, a leading charity focused on preventing violence against women and girls.

June 25th · # mins

Euros 'SupportZone'

During the Euros, people are gathering to watch the games, but older people can often be overlooked. To counteract this, Asda launched ‘NanZones’.

May 17th 2024 · # mins

Father's Day

Since Hobson's Brewery's core drinkers are an older demographic and Father's Day was approaching, we proposed a quick tactic highlighting the 'Best Bits' about dads.

June 11th 2024 · # mins

80th D-Day Anniversary

D-Day offered a chance to capture residents' powerful memories on video, which we shared with local and care-focused media through a press release.

June 6th 2024 · # mins

Influencer Programmes

With the weather being as unpredictable as ever, it’s no surprise then that most of our hospitality clients have been experiencing last-minute bookings recently.

May 30th 2024 · # mins

Dementia Cases Rising...

Just recently, the UK’s Chief Medical Officer, Chris Whitty, announced that dementia cases are expected to rise from 1 million to 1.4 million!

May 22nd 2024 · # mins

Tip or no tip?

Tipping is a contentious topic. Some do it, some don't. But whether you tip or not...new legislation is set to come into effect that sees businesses pay staff 100% of tips they receive.

May 16th 2024 · # mins

Travel Round-ups

Do you like Jurassic Park? Or do you perhaps like your hotel featuring in national travel press? Then this one's for you.

May 8th 2024 · # mins

Elon Musk Banned

With so much going on in the news (& on Netflix) it pays to be reactive. Here's a quick example of how we've taken topical goings on and used them as news hooks for our HR client.

April 30th 2024 · # mins

Lumley Castle

When it comes to PR, a fresh pair of eyes can often be enough to help spot news hooks that were already there…you’d just not realised that’s what they were.

April 24th 2024 · # mins

Luxury Picnic

How to make your hotel offering stand out? Create some eye-catching packages that sell your USP - and you can get some national PR coverage as a result.

April 17th 2024 · # mins

Christmas Giveaway

April is the perfect time to talk about festive bookings. Here's how we generated some Christmas cheer for Balmer Lawn Hotel…

April 11th 2024 · # mins

Easter Bunny Boost

This week's Pic of the Week looks at how you can use simple methods to boost social engagement during competitive periods.

3rd April 2024 · # mins

April Fools 2024

We love April Fools as it offers the chance to suggest crazy ideas to clients that actually get 'done'.....

26th March 2024 · # mins

WESTMINSTER SHED

It's not every day you get the chance to set up a shed in Westminster. Here's how we helped Hobsons brewery shout about it.

20th March 2024 · # mins

Support for students

For University Mental Health Day last week, we put Mark Balaam, CEO of safeguarding brand imabi, forward as a spokesperson on the topic..

March 13th 2024 · # mins

International Women's Day

Friday marked International Women’s Day – a day we like to celebrate here at Pic PR. But it’s not just us, our clients like to celebrate it too.

March 5th 2024 · # mins

Hemp-based products

Check out our latest Pic of the Week to see how we went about putting GOE Wellness’ hemp-based products in front of a health-focused audience...

February 28th 2024 · # mins

GOLF RESORT

Bowood Hotel, Spa and Golf Resort has a wide-ranging offering, which requires a wide-ranging comms plan to highlight all aspects.

February 20th 2024 · # mins

PANCAKE DAY

Dosa Darlings is a newly opened restaurant in Oxford we're helping to shout about as part of its launch.

February 13th 2024 · # mins

DIY WEDDING FLOWERS

We added a news hook to the established brand YouFloria by launching DIY Wedding Flowers.

February 7th 2024 · # mins

Agony Aunt

A call for relationship advice to our care home agony aunts, which subsequently saw Radio 4 coverage.

January 31st 2024 · # mins

SECURING FORBES

When you're looking to attract a wealthy international demographic, Forbes should be high on your list.

23rd January 2024 · # mins

Expansion Plans

We used Bespoke Hotels' ambitious plans for 2024 to get some great PR coverage.

January 16th 2024 · # mins

CLOSING TIME

January is a tough time for hospitality businesses, so we put Jane Pendlebury, CEO of HOSPA, forward to comment on the issues.

January 9th 2024 · # mins

TOP 3 OF 2023

David, our CEO, reviews our favourite three Pic of the Weeks from 2023.

December 20th 2023 · # mins

SAFE TRAVELS

Christmas is a prime time for PR coverage opportunities for safeguarding platform Imabi.

December 12th 2023 · # mins

FATHER CHRISTMAS

We organised a stay at 5-star spa Hotel Chester Grovesnor for Father Christmas. Well, kind of.

December 5th 2023 · # mins

12 Beers of Hobsons

Our festive chitter chatter started long before December, as we helped Hobsons Brewery with its Christmas advent calendar lauch.

November 28th 2023 · # mins

MUGS MUGS MUGS

Spotting the opportunity for a nice PR win, we set about making a Wellbeing Care resident's mug collection even bigger.

November 22nd 2023 · # mins

HOSPACE 2023

This week we pulled in the big guns with Jane Pendlebury CEO of HOSPA, the Hospitality Professionals Association, presenting Pic of the Week.

November 15th 2023 · # mins

SUMMER SEASON

Bowood is a luxury hotel within a 2000-acre estate – something that's perfect for summer events. Here's how we helped promote them.

November 7th 2023 · # mins

HALLOWEEN

We used Halloween to boost engagement across safeguarding brand Imabi's social channels.

October 30th 2023 · # mins

Hemmingway Daiquiri

Tapping into topical happenings can add a newsworthy element to get your brand talked about. Here's how we did it for Prithvi, a fine dining restaurant.

October 24th 2023 · # mins

Flu Season

When you've got expertise in your business you need to shout about it. Here's how we did that for pharmacy brand, PillTime.

October 18th 2023 · # mins

Life Lifts

We looked at driving engagement on care home group Nellsar's social channels with Life Lifts.

10th October 2023 · # mins

HR Newsjacking

You can achieve great results by being reactive and jumping on things in the news, and we did just that for HR Star.

3rd October 2023 · # mins

WANTED

We launched the 'Wanted' campaign to help loneliness charity Adopt a Grandparent encourage the elderly to sign up.

26th September 2023 · # mins

C.A.R.E

September is Wolrd Alzheimer's Month, we used some shocking stats to help care group Macc Care inform the public.

19th September 2023 · # mins

Kids Kitchen Take Over

The 13th of September is a very important day. It's Kids Take Over the Kitchen Day, which we used as a PR tactic for care home Wren Hall.

September 11th 2023 · # mins

Coastal Clean Up

With the enviromment a hot topic, we helped Wellbeing Care's residents preserve the environment for future generations.

September 6th 2023 · # mins

Monopoly Moments

We helped Balmer Lawn hotel shout about featuring on the New Forest edition of Monopoly.

August 29th 2023 · # mins

County of good taste

Rutland Hall wanted to put its luxury resort on the proverbial map, and we knew just how to do it.

August 22nd 2023 · # mins

Love Island Party

A cheeky few goings on were arranged by Pic PR and care group CHD Living for Marion's 75th birthday.

15th August 2023 · # mins

Afternoon tea week

Using a mix of local influencers and awareness days helped to provide a useful hook for luxury hotel Stanwell House.

8th August 2023 · # mins

Maximising business milestones

We helped Hobsons Brewery celebrate 30 years in the brewing game, and it was really, really fun.

August 2nd 2023 · # mins

Reactive PR in Rhodes

Recent wildfires in Rhodes made it feel as if Rhodes was ablaze, we wanted to help Casa Cook change the narrative.

25th July 2023 · # mins

Emoji Day

A quick creative angle utilising World Emoji Day which we pulled together for our care client Wren Hall.