Strength in later life

We work with care group Nellsar, which has homes across Kent, Surrey and Essex and has a team packed full of experts when it comes to supporting older adults.

The turn of summer into autumn is an important time, as the busier outdoor schedules of summer – where people go outside more and are generally more active – transitions into more indoor lifestyles.

When it comes to healthy ageing, it's important to stay as active as you can, with strength training an important component that people often overlook.

Recognising there was an opportunity to impart this knowledge to a broader audience, we pitched this to press, securing coverage via PA Media that highlighted the seven mistakes to avoid when starting strength training in older life.

This secured multiple pieces of national press coverage including the Independent, AOL and Yahoo! UK, plus top tier regional coverage via the Scotsman, Irish News and Belfast Newsletter, as well as media outlets closer to home like the Leicester Mercury.

And it also garnered international interest from Yahoo New Zealand and Yahoo Malaysia.

Whilst older adults in Scotland, Ireland and New Zealand are unlikely to choose Nellsar as a care provider, in Google's eyes, these brand mentions and links on authoritative websites reinforce Nellsar's standing as care experts, which ultimately helps improve brand visibility in the South East.

And with an interview with Kent Live yesterday focused on a physio case study for the group, there's a strong local angle too.

And that's our Pic of the Week!