OpenScore

We work with OpenScore, part of Autumna.

Now, OpenScore is the UK's first live, continually updated view of care home quality - a platform that pulls together multiple real-time indicators to show what a care home is really like today.

And that idea of "today" is important, because when families are choosing care, they're often relying on official ratings that can be several years out of date.

So we spotted an opportunity to bring that gap to life and put OpenScore's unique offering front and centre.

We proposed a campaign built around public perception of care quality scores, and commissioned an independent survey of 1,000 UK adults on OpenScore's behalf to demonstrate the point.

The headline finding was a strong one - two in three adults wrongly believe care homes are inspected at least once a year, when routine inspections of homes rated Good or Outstanding actually run on a three-to-five-year cycle.

The survey also drew a neat comparison with everyday life, finding that 65% of people would stop trusting an online restaurant or hotel review after six months, yet families are making decisions worth thousands a month on ratings that may be years old.

To ground it further, we secured a real family case study, with Katie Ballands sharing her experience of searching for care for her mother, Valerie.

And all of this fed into OpenScore's forthcoming Social Care Inspection Gap Report.

The story landed brilliantly, securing more than 30 pieces of coverage - with regionalised versions of the release being tailored for specific audiences around the country adding to the clamour.

This included national reach via MSN, alongside a swathe of regional titles such as the Oxford Mail, Hereford Times, The Star, and the Malvern Gazette, across both online and print.

We also picked up broadcast coverage via That's TV Oxfordshire and trade recognition in Care Home Professional.

A survey that turned a genuine public blind spot into a compelling story - and positioned OpenScore as the answer to it.