Kensington Hideaway

Openings are all about staying true to the brand you want to be.

And this week’s Pic of the Week is a great example of exactly that.

It comes from our work with The Kensington Hideaway - a boutique hotel launch we’ve been building momentum around over the past few months.

From the outset, we focused on the right foundations.

Targeted trade coverage around the reopening and key senior hires helped generate early buzz within hospitality circles - putting the hotel on the map before doors had even opened.

From there, we shifted focus to London.

Leaning into the “hideaway” positioning, we hosted an intimate grand opening reception - bringing together a carefully curated mix of press, influencers, and key guests, including the Deputy Mayor of Kensington & Chelsea.
That approach carried through into the coverage.

Recent pieces have landed across London titles like London Post and London Unattached, alongside national activity - with the Daily Mail and Fabulous visiting, and The Sun set to follow.

We’ve also built out a strong literary angle around the hotel - giving it a distinctive and ownable hook in a crowded London market.

So far, the campaign has delivered 37 pieces of coverage and over 106 million impressions.
A strong example of how staying true to your identity can turn a boutique opening into a real talking point.

And that’s our Pic of the Week!