Fuel Crisis Commentary

We work with You & I Care, a homecare provider in Essex, Surrey and Hertfordshire.
 
The cost of fuel has been high in the news agenda in recent weeks due to the Iran war.
 
And for a homecare provider it can have a big impact on business running costs.
 
You & I Care’s founder, Lausa Biragi, is always happy to talk around factors impacting the sector.
 
And putting her forward for commentary on the effects of the fuel crisis on their business operations secured a swathe of radio opportunities.
 
This saw Lausa feature on Heart Essex across four different times, including prime drive time on the breakfast show, while she was also heard multiple times across Heart Four Counties and Heart Hertfordshire, all of which are prime for her local target market.
 
On top of this, the outreach also secured a feature opportunity with the Caring Times, where Lausa talked about the issues faced by care providers amidst the crisis, helping to raise Lausa’s profile within the care sector.
 
Reacting quickly to the news agenda then, secured multiple opportunities to profile You&I Care in front of its key audiences, commenting on a topical subject that’s set to affect lots of people, while championing the care sector at the same time.
 
And that’s our Pic of the Week!