PRCA Award in the bag

January 20, 2022 By Lloyd Hughes 1 minute read

Last week, we won a PRCA Award, handed to us (in person – a rare event these days) by that doyen of the dark arts, Alastair Campbell.

The PRCA Awards celebrate the best work in the PR industry, so it was quite appropriate that a renowned political strategist and master of PR spin would be there to dish them out.

Hosted at the InterContinental Hotel on Park Lane, more than 500 of PR's brightest and best were in attendance, including some amazing agencies with some amazing work on display.

We picked up the ‘Low Budget Consumer’ campaign award, which acknowledges outstanding PR results achieved with a minimal budget.

Based on that, it’s fair to infer that, by extension, we’re an amazing agency doing amazing things – but we don’t like to blow our own trumpet.

Having said that though, out of 26 campaign categories, we were the only agency winner that wasn’t either London-based or part of a global outfit.So, we’re either flying the flag for rural creatives or a bunch of Beckford country bumpkins raiding the Big Smoke – whichever way you want to look at it.

We’re especially pleased with a win in this category though, as every PR agency in the UK looks to deliver campaigns on a tight budget so it’s super competitive – making it really hard to win, basically.But win we did.It adds to our previous award successes this season, including ‘Global PR Campaign of the Year’ and ‘Social Purpose Campaign of the Year’, ‘Best Use of Media Relations’, ‘Healthcare Campaign’, ‘Best Campaign During the Coronavirus Crisis’, ‘Travel, Leisure or Tourism Campaign’ and more.

That’s 11 award wins in total, with a couple more shortlistings still outstanding.A phenomenal haul, which we’re mildly pleased with *brushes shoulder, raises eyebrows, smiles smugly, before yelling in triumph and punching the air*

Related Articles