What to consider when writing a blog post?

February 15th 2023 By Amy Flynn 3 minute read

Blogging is a powerful tool for communication, marketing, and expression. Whether you are writing a blog post for your business, your personal brand, or just for fun, there are many things to consider when crafting your content. 

Hopefully, you will find that this blog adheres to what I recommend,  because as I give advice on what to consider when writing a blog post, I have already considered, and therefore included in this blog. Things to consider include:

Consider your target audience

One of the first things to consider when writing a blog post is who you are writing for and what are their interests and needs? Identifying your audience helps to determine the tone, style, and language used in the content, as well as helping to tailor your writing to their interests. Making relevant content can increase reader engagement and help to build a stronger connection with your audience. For example, I’m writing this for people who want to know what to consider when writing a blog post. So who would that be? Well, it might be students, people starting out their career in copywriting, budding bloggers, our clients, or prospective clients, who want to see what we’re up to, or my Mum after I’ve sent her the link to show her my latest blog post (hi, Mum).

Consider your topic when writing a blog post

Choose a topic that’s relevant, interesting, and provides value to your target audience. According to Databox, 68% of marketers find blogging more effective than they did two years ago, showing its relevance in today’s climate, as it’s a trend that’s evidently affecting the industry.

It’s also advisable to write about what you know and what you're passionate about. Choose topics that you have a good understanding of, so you can provide valuable insights and information to your audience. We’re an agency that offers copywriting services (plus many others, check them out, here), and the power of our written word goes a long way. Last year, the Copy team wrote 498 blogs, so yeah, you’d like to think they know what they’re talking about.

The importance of keywords when writing a blog post

Using keywords in a blog helps to improve its visibility and search engine optimisation (SEO). SEO can be a minefield and quite tricky to navigate, but, essentially, keywords are specific terms or phrases that describe the content of a blog post and are relevant to the topic being written about. When used correctly, keywords help search engines understand the content of a blog post, allowing it to be properly ranked in the search results. Good content ranks higher, but it needs to be relevant. As a result, blogs with strong keyword usage are more likely to show up higher in search results, leading to increased traffic and visibility (possibly what led you to read this blog – fingers crossed!).

Consider the structure of your blog post

The structure of a blog is a key factor in determining its success, as it can impact the way your content is received, shared, and remembered by your audience. Use a clear and organised structure with:
-Headings
-Subheadings;
-and bullet points (see what I did there).

This makes your post easier to read, while you should aim for a length that’s sufficient to fully cover the topic, but not so long that it becomes overwhelming to read.

A well-structured blog should also be user-friendly, with a navigation system that allows readers to quickly find what they're looking for and a clean, uncluttered design that makes it easy to focus on the content. This can also affect its visibility in search engines. For example, using clear headings and subheadings with relevant keywords can help search engines understand what your content is about, making it more likely to appear top (or at least near the top) of the rankings.

Finish with a call-to-action

Most blog posts will end with a  call to action (CTA), which is a statement that prompts a response or action from the reader. It is used to direct a target audience to take a specific, desired action, such as signing up for a newsletter, making a purchase, or getting in touch. A CTA is often used to drive conversion using action-oriented language to inspire and motivate the audience to act.

So, in true fashion, and taking my own advice, of course, I’ll end with a call-to-action. If you want us to help you write blogs for your own website, to help build your SEO rankings and drive traffic to your site, get in contact with us, here.

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