What is Media Marketing?

June 12th 2023 By Amy Millyard 4 minute read

Are you feeling a bit media-ocre (that’s a pun not a typo btw) about your current marketing strategy?

Well, then perhaps you need to consider a broader, wider ranging approach that encompasses a mix of media,

Media Marketing looks to help you reach and engage with your target audience through various strategies. In simple terms it's the practice of promoting products or services using a variety of media such as television, radio, print, digital, and social media platforms. Each of these approaches should aim to educate, entertain, or inspire your target audience, thus encouraging them to follow a specific call to action (such as making a purchase or signing up to your services). Some of these approaches are detailed below. 

Television Marketing

A type of broadcast marketing the majority of us are more than familiar with, this strategy allows brands to showcase their products on TV, during advert breaks and product placement in television programmes and films. With a wide audience reach and engaging visuals, incorporating television into your strategy can really make you stand out, helping you connect with a large audience through the emotional connection of imagery. It’s also not as expensive as you might think, with the likes of Sky AdSmart allowing to target localised audiences for a fraction of the cost of national broadcast campaigns.

Radio Marketing
Another form of broadcast marketing, this strategy involves promoting your business through radio advertising. With a variety of radio stations showcasing different genres and locations, this allows you to reach specific audiences directly. In most cases, they are also cheaper than other marketing strategies and can allow multiple adverts to run on multiple stations, ultimately helping you to directly target a variety of audiences. 

Print Marketing

This strategy focuses on printed materials like newspapers and magazines to advertise your business. Since these publications release content periodically, you'll have multiple chances to catch the eye of your target audience. Advertisements in newspapers and magazines are often super affordable, which makes it a smart choice if you are on a budget – although, that does depend on the size of the readership, with national newspapers considerably more expensive than local). Magazines, in particular though, offer a unique opportunity for print advertising. By choosing publications that focus on specific topics and niches, you can ensure your message is reaching the right people – and the ones who are most likely to be interested in what you have to offer.

Social Media Marketing

Looking for a way to boost your brand's digital presence? This strategy allows you to engage with customers on a more personal level through interactive content which encourages likes, comments and sharing. Fun elements like behind the scenes videos, quizzes and polls allows the marketing to feel like a conversation rather than an traditional ad. This strategy also allows you to connect with customers in real time and by engaging with your audience through answering questions and listening to feedback, you can build trust and attract wider audiences and thus new customers. With a variety of social media platforms to choose from, you can also run multiple campaigns at once to reach a wider audience. You can choose to post purely organically, meaning it’s essentially ‘free’ but, with social media companies ever more savvy to this, you’ll get the best results through promoted posts and premium profiles. 

Influencer Marketing

As a result of the rise of social media marketing, influencer marketing has become an increasingly popular strategy. Influencers (people who have amassed large followings on social media) are often paid to promote products or services to their audience. This can be an effective way for businesses to reach their target audience as they see these influencers as a trusted source. This can also help increase brand awareness and increase sales. However, it is important to carefully choose the right influencers to work with, they should match your business values and target audience. As a result the campaign will be authentic and transparent and audiences are more likely to relate and engage. 

Other forms of media marketing include email, Search engine (SEM), content and mobile marketing. 

In today's fast-paced world, and with so many businesses competing for attention, it's essential to use the right mix of strategies to make your business stand out. By tailoring your media marketing strategy to your target audience, you can create a personalised experience that will keep them coming back for more.

Here at Pic PR, we embrace a wide range of media types to achieve our aims – that of getting your brand talked about and to get people using your services.

Does your business need to up their presence on social media? Perhaps you want to catch the attention of your audience through key publications? Or do you want an appealing video to pull on their heartstrings? With several teams of experts here at PicPR, we can help you do just that with a programme tailored just for you. So get in touch and we’ll maximise your marketing efforts.  

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