November 3rd 2022 By Pic PR 1 minute read
Influencer marketing can be just as ‘influential’ as the rest of your marketing - if you get the right bloggers (and not blaggers) talking about your establishment.
Here at Pic PR we only work with the very top influencers (who actually do influence), setting up visits at our client's hotels/resorts in order to receive top exposure.
Recently, and just to give you a quick example, as part of an influencer outreach campaign for our client Casa Cook, we contacted key influencers that suited their specific brand.
Jamie Genevieve, a very successful digital creator (with 1.4m+ Instagram followers) also founder of the VIEVE makeup brand, seemed like a perfect fit (especially with her aesthetic Instagram feed!)
We arranged a trip for her to go to Casa Cook Mykonos, in exchange for some top quality social content - this included Instagram stories, grid posts, an Instagram reel and images that Casa Cook re-used on their socials.
She even did a dedicated YouTube vlog on her stay and experience at the hotel.
As a result, Casa Cook's instagram gained a surge of followers. The instagram grid posts she created, which included tagging of Casa Cook in the caption and geotagging, had a total of likes for each post that ranged from 11.6k all the way to 29.3k. Her Youtube vlog to date is currently at 82k views, 3.2k likes and 310 comments - this is great exposure on a variety of social media channels!
A couple of other influencer successes which we arranged for Casa Cook also include recent write-ups in Conde nast, and Attitude magazine.
Already this influencer coverage is bringing in traffic, fans, and bookings to business.
So, if this sounds of interest and you want us to help manage your influencer marketing, then please get in touch. We’d love to chat through how we can help!
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