Using Your Care Expertise To Get National Coverage

As a care operator, you’re an expert at what you do.

Often, we don’t recognise that about ourselves – but the fact is, that living and breathing an industry means you know far more about it than most.

And that’s especially the case when it comes to journalists.

Journalists wear many hats – speaking to all sorts of businesses and individuals to get to the crux of an article they’re writing.

But whilst journalists might be expert writers and expert interviewers, they’re not the experts on what they’re writing about.

They rely on others’ expertise to contribute to and form the basis of their articles.

And this is where you, as a care operator, come in.

Here’s a quick example.

A couple of weeks ago, a health reporter at the Daily Express was writing an article about the early signs of Alzheimer’s disease following a study which suggested you could spot symptoms in the eyes.

As all good journalists do, the reporter was keen to get some additional commentary around the story.

And here at Pic PR, we have long established media relationships, and we receive requests from journalists for commentary all the time – especially when it comes to topics relating to the health and social care sectors.

In this instance we had the perfect person to hand in the form of Deena, the Dementia Lead at one of our care clients, Macc Care.

Deena was keen to provide her take on the matter, and having shared her thoughts with the journalist her comment subsequently appeared in the write up around the study.

Having your words published by a national newspaper is no mean feat – and it’s something that really serves to underline the expertise that Macc Care is able to call upon.

Alongside the general publicity of the article itself, Macc Care is also able to use the piece to underline its credentials to prospective residents and their families. Being featured in a national newspaper acts as a de facto endorsement of your offering – and serves to reassure those considering your services that you know what you’re doing.

Want us to shine on a light on your care expertise?

Just get in touch – we’d love to help.