Using Simple Data To Get Your Hotel Talked About In The Press

To get press coverage, you need a news hook.
 
And sometimes you might be looking about and struggling to find that news hook.
 
New openings, a refurbishment, new menus/offerings and so on are often all that’s needed to justify that approach to press.

But, if new things aren’t immediately apparent, what can do you?

Well, you can potentially revisit ‘new’ things that are no longer new but reframe them in a way that adds that fresh spin.
 
Here’s a quick example.
 
Rutland Hall, one of our hotel clients, opened a new restaurant, Blossoms, a year ago.
 
Given that’s ‘old’ news, you might be thinking there’s not a lot to shout about there, but by digging into some of the data from the restaurant, we were able to uncover a potential news story.
 
Finding that Blossoms had catered to 58,000 guests across the course of that year, we knew that was enough of an eye-catching number to get attention with local and trade press – who would be keen to hear about a success story.

This saw coverage in the Rutland & Stamford Mercury, as well as in Boutique Hotelier magazine and Hotel Owner.
 
A really simple spin then, but one that got some great coverage to help ensure Rutland Hall continues to be talked about – both locally (a prime audience for potential restaurant guests) and within the trade press (which puts the hotel on the radar of potential employees).
 
PR doesn’t have to be complicated – you just have to spot the hook.
 
Want us to do something similar for you?
 
Just get in touch, we’d love to help.