November 20th 2023 By Pic PR 1 minute read
The twist though was that rather than your usual Halloween style fancy dress – they were just normal clothes, underlining the fact that people encounter these behaviours every day. To create the assets around it, we carried out a photoshoot, where we hired mannequins which we dressed in everyday clothing.
Our design team then created some visual assets that suggested these were real Halloween costumes – packaging and all.
With all of this pulled together, we then created a social content plan that highlighted the stats and the visual imagery – with a view to getting attention and driving people to the imabi website. This subsequently created some fantastic engagement across imabi’s social channels, with LinkedIn, imabi’s primary channel, seeing: A 695% increase in impressions A 543% increase in engagements A 633% increase in post link clicks A 2,200% increase in shares. And a 10% increase in followers.
Compared to imabi’s usual stats then, this was well up – and it also drove a 170% spike in website traffic too. When looking to boost the numbers on socials, you need to do things that make you stand out and make people take notice – and this did just that. Want us to help you do something similar? Just let us know – we’d love to support you.
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