Pic PR undergoes restructure to mark 10th year

April 05, 2022 By Pic PR 3 minute read

As we enter our 10th year as an agency, we’ve undertaken a comprehensive restructuring – appointing a board of directors to oversee our continued growth, while establishing a clear-cut team structure.

Our official birthday 10th birthday was 2nd April 2022, and to mark the occasion we’ve undergone a structural overhaul to reflect our ongoing expansion and ambitions.

Having grown from a core PR offering with a side dish of pictures, we now deliver a mix of services, including PR, video, photography, social media, copy and design, while the agency staff currently consists of 25, including a dedicated account management team, as well as new business and finance support.

With plans to double in size in the next three years, we’ve appointed a board of three to oversee this evolution – all of whom bring a range of skill sets and expertise to bear.

The restructuring will see David Barrett, our founder, move into the position of CEO, where he will be tasked with overseeing our strategic growth, from partnerships to acquisitions, while Lloyd Hughes, who joined Pic PR eight years ago, becomes Brand Director, a role which sees him responsible for overseeing the quality of output – for both us as an agency and our clients. The final appointment sees Abbie-Jaye Wilson, who joined us six years ago to launch our video arm, become Managing Director, where she’ll be tasked with the day-to-day running of the agency, including our finances, as well as managing our staff and client relationships.

David Barrett, our CEO, said: “Ten years is a huge milestone and a significant achievement. As we continue to grow and expand our offering, a new approach is needed to try and ensure the continuity of both the quality of our output and our agency culture. My role is to foster strategic growth to ensure we hit our ambitious targets, whereas Lloyd will focus on ensuring we do great work for clients, as well as ensuring we properly showcase this from a Pic perspective, with Abbie focusing on developing the people element – managing the team and our client relationships.”

Commenting on his new role as Brand Director, Lloyd Hughes said: “For me, consistency is key. Plenty of agencies have their moment, but I want us to produce a conveyor belt of high-quality work that gets us noticed for the right reasons, while ensuring it also delivers on our client expectations and genuinely makes a difference. Quality needs to be ingrained throughout our services, and we want to focus on delivering a considered, strategic approach that has our clients’ aims at its core. Ultimately, I want us to deliver work that we’re proud to have produced.”

New Managing Director, Abbie-Jaye Wilson said: “I’ve always naturally got on well with people, and it’s one of my biggest strengths. Given this, it’s where I want to put my focus – managing the people within the agency and building on our fantastic culture, while also ensuring our clients are happy and well looked after. We’ve worked enormously hard to try and achieve the right balance by employing the right people, while working with clients who have similar values to us and that’s something I’ll be looking to maintain as we grow. Our event on Friday night was testament to how well this comes together when managed effectively.”

To celebrate the landmark birthday, we hosted a party for more than 140 of our clients, suppliers, staff and former staff at the Kings Head hotel in Cirencester on Friday 1st April. 

Last year, as an agency, we won 16 industry awards for our work across both care and hospitality, including PRCA National, PR Moment, The Drum and CIPR Excellence awards.

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