New Year, new openings.

22nd January 2025 By Pic PR Less than a minute read

When it comes to the New Year, you want to kick things off with a bang – and that’s exactly what happened with our new homecare client You & I Care.
 
Last week, the government announced a timescale of 2028 for adult social care reform – a story that provided the perfect opportunity for a vocal care provider to get their opinion out there.
 
Seizing on this news, we formulated the thoughts of the founder of You & I Care, into a press friendly opinion piece, which we distributed to the key media across Essex and Hertfordshire.

This outreach secured Lausa radio interview opportunities with the likes of 
Heart Essex, Heart Three Counties and Heart Hertfordshire, as well as BBC Radio Essex.

Her thoughts were also published online via Essex Live, the Yellow Advertiser, Your Harlow, the Essex Daily Gazette, Yahoo News and more.

With You & I Care keen on securing thought leadership pieces as part of our work with them, it made for an impressive start to both the New Year and to a new client relationship.
 

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