Making the Most of Your Company News

If you have something new going on, shout about it.
 
New is, well, news – and it gives you the perfect opportunity to make noise about your brand, underlining your offering at the same time.
 
Here’s a recent example of how we’ve done it for one of our hospitality clients.

Rutland Hall Hotel & Spa provides a broad offering across its 70-acre resort, and a big part of that is weddings. In particular, it attracts large scale weddings with hundreds of guests.
 
With an established reputation for hosting them successfully, the team at Rutland Hall wanted to expand on this offering and make the most of that reputation – subsequently signing off on a new wedding pavilion that would allow it to seat 500 guests.
 
A significant investment, it was a development that was certainly worth shouting about, and shout about it we did as the construction came to fruition.
 
Approaching the hotel’s relevant media, we generated a raft of coverage across local press (a key target audience for weddings), as well as hospitality trade and wider business press (who are always interested in a business success story).
 
Here are a few examples of the coverage we achieved: Boutique Hotelier, Lincolnshire Live, Lincs Together, Business Live, Leicester Mercury. 

The team at Rutland were surprised about how popular a story it turned out to be, and even worried about being overwhelmed by enquiries – a process that’s already begun, with people starting to reach out.
 
In our (and indeed most people’s) book though, the more interest the better, with too many enquiries always being better than too few.

A prime example of a natural news story that’s worth highlighting to the relevant press contacts, it doesn’t need to be quite as big a story as a 500-seater wedding pavilion. If you’re doing anything new, make the most of it to enhance your marketing and your wider reputation.
 
Want us to help you work out what’s newsworthy and what isn’t? Just let us know – we’d love to get involved and outline what you can do.