Making a fuss of your residents to get press coverage

For care homes, residents are a treasure trove of marketing potential.

And there’s so much you can do with them to help frame your home in a positive light.

To highlight what we mean, here’s a quick example of how making a fuss of your residents can see you reap the marketing benefits at the same time.

Marion, a resident at Brownscombe Care Residences in Haslemere, is a real fan of Love Island, never missing a show.

With her 75th birthday coming up a week or so after the series’ finale, the home knew Marion was missing her Love Island fix – so threw a Love Island themed party.

But what self-respecting Love Island party wouldn’t include ultra-tanned, scantily clad bodies?

Working with the wellbeing team and with the resident fully on board, we helped organise a ‘Butler in the Buff’ as the pièce de resistance.

And not only did we arrange for a suitably in shape bod to come along, we also sent our video team to film the party.

This created great fodder for the home’s social channels as an example of them going above and beyond for their residents.