September 11th 2024 By Pic PR 1 minute read
Brand partnerships are a great way to boost the visibility of your business and drive customers to your door.
We work with Yolé - a global dessert franchise business - to help raise brand awareness, drive in-store footfall and build interest in the franchisee market.
So, when the chance to work on a global brand partnership with a GRAMMY® award winning artist came around, we jumped at the opportunity.
This saw Yolé working with Laufey, an Icelandic-Chinese artist, composer, producer and multi-instrumentalist, to take part in the annual A Very Laufey Day on Sunday, September 8.
The event, now in its second year, invites fans to enjoy a taste of some of Laufey’s favourite things to do across the globe.
In London, fans of Laufey were encouraged via social media promotions to head to Yolé stores in Covent Garden and Shoreditch to enjoy a specially created Laufey Froyo.
At the two Yolé stores fans were able to order the limited edition Laufey Froyo, served in an exclusive A Very Laufey Day tub for fans to take home.
Thanks to her more than 6.5m TikTok followers and almost 5 million followers on Instagram, the event drove increased footfall across the two Yolé stores with many of the guests visiting for the first time.
The first brand activation of its kind in the UK for Yolé, they were delighted with the results - so it won’t be their last!
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