Instagram Engagement: Our Guide to Increasing Your Insta

November 14th 2022 By Emily Whybrow 3 minute read

Are you looking to increase your Instagram engagement?

The universe of social media algorithms is ever-changing; what works for your Instagram one day, may not work the next. 

In this blog, we’ll be exploring how you can keep up with the trends and create top-tier Instagram engagement:

Instagram Engagement: Why is it Important?

Your Instagram engagement rate measures your audience’s interest, brand relevance and social authority. 

Heightened engagement can help boost your content on the Instagram algorithm, meaning you’ll continually reach more people who are interested in your brand.

It’s important to remember, though, that having a large number of followers alone doesn’t necessarily guarantee a high engagement rate. 

Instagram Engagement: Keeping Track

There are multiple ways to keep an eye on your Instagram engagement. 
You can view directly via Instagram by looking at the Insights; this will give you a more detailed breakdown. Alternatively, you could use a social media management profile such as Sprout Social (our personal favourite) or Hootsuite, where you can monitor engagements through the ‘reporting tool’.
Give the people what they want.

Let’s keep it simple.

Instagram is visual, so fill your page with images, graphics and videos of what they want to see.
Remember, Instagram isn’t Facebook or Linkedin, so stay away from the lengthy captions–short and sweet works best! 
Keep the captions concise–however, if you do have a ton of information, try out a carousel and distribute small chunks of information across graphics to avoid a cluttered post.
Carousel posts are actually the most engaging type of Instagram post, so it’s a win-win for your profile stats either way. 😉
All about the aesthetic.


Let’s be honest, we’ve all seen Instagram accounts and followed them purely so you can be graced with regular aesthetically pleasing images. So, do the same with your account!
Pay attention to your branding; the first time someone interacts with your brand could be their last! 
Instagram users want aesthetically pleasing content on their feeds. If they’re going to give you a follow and help boost your Instagram engagement rate, they need to know that you can consistently deliver top-quality content.
So, create a branding theme, find a filter that fits, and boom: aesthetics. 
Roll in the reels

In case you haven't heard, video content is pretty trendy right now… thank you, TikTok! The Instagram algorithm bloomin’ loves video content, and is pushing video more than ever by highlighting user-created Reels. 
Video content now has a permanent place on our Instagram feeds, with stats showing that 91% of active users watch Instagram video content on a weekly basis. So, making video content a part of your Instagram strategy is a pretty smart move.
It's worth mentioning, reels aren’t meant to be professional. We’ve seen through multiple experiences that the best engagements come from videos captured through phones rather than professional equipment. 
Viewers often want a more personal approach, rather than a professional project, so if you’re not an expert videographer, there's no need to panic (although the professional approach still plays a huge part – as do cunning editing).
Get Chatting

One of the simplest forms of generating social engagement is interacting with your audience. Ensure you connect with the accounts who are engaging with you. If someone comments on your post, drop them a reply, but stay away from the emoji responses please – let's use actual words!
Similarly, to boost your page’s presence, get out there yourself. Engage with similar brands to your own, or pages that are local to you, and you will be boosted onto a more suited algorithm, making your page easier to find.
Location + Hashtags = Wider Engagement.

To put it simply, Instagram hashtags are fundamentally a way to label and categorise your content. They then help Instagram serve your posts to relevant users.
Instagram recently advised that creators should be using between 3-5 hashtags on their posts, despite allowing up to 30 per post.
Another tactical trick to boost engagement is through location tagging, posts with a tagged location result in 79% higher engagement than posts without a tagged location–and you’ll be supporting other businesses' social media while you’re at it.
Seeking 5-star socials? Then look no further; get in contact with us today.

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