How you can use video to showcase your hotel and attract guests

You’re no doubt aware of how important video is in showing off your hotel – but are you maximising its potential?

Over the last few years, there’s been massive growth in the global consumption of video content.

Instagram, TikTok, YouTube, Facebook all use video – and TikTok in particular is enjoying an explosion in popularity.

Good video content is essential if you’re to feed into this trend – and particularly so if you’re a hotel.

But it’s not just from a social media perspective.

Video helps to build trust and confidence amongst potential guests who are considering booking with you – and you want that first and foremost when people visit your website if you’re to encourage them to book directly.

Here’s an example of a video we recently produced for our client,
Great Fosters in Surrey.

It’s the first thing you see on their website, and it’s an excellent way of getting immediate engagement and generating maximum impact.

Effectively an instant introduction to your hotel, it’s the perfect way of quickly conveying the best elements of your offering to those curious enough to visit your website.

Centred on demonstrating the guest journey, it almost offers a ‘try-before-you-buy’ experience where guests can clearly appreciate what they’ll encounter when staying with you – be that the grounds, the interior, the spa, the food, or another interesting facet of your offering.

Depending on where you post or host your video, you’ll also be able to analyse the engagement and properly understand its effectiveness.

At Pic PR, this is something that we can help you with to ensure you’re getting the best results, whether this be on your website or social media channels.

At Great Fosters, they’ve already experienced a clear uptick in direct bookings thanks to our video content.

Do you want us to help do the same for you?

We can tailor video to suit your needs and, again, re-purpose any content we capture so that it’s used across your social channels – creating dedicated social edits to get the most mileage
we can from everything we produce.

If that sounds good and you’re keen to hear more then please get in touch – We’d love to talk you through it.