How to use social media campaigns for your business

June 5th 2023 By Charlotte Borg 3 minute read

As social media has become an integral part of our lives, it’s gradually changed the ways in which we learn, communicate, and show support for one another.

Businesses, naturally, have quickly taken advantage of this powerful tool, using it to promote products and services, build brand awareness, encourage website traffic, increase engagement, and showcase their commitment to the community.
In this blog post, I’ll take a look at how businesses can create campaigns on social media to develop their brand further and grow a greater presence online.

Define the goals
Before starting a social media campaign, it's essential to define the goals and objectives you’d like to achieve. For example, this could be whether you’d like to increase brand awareness or generate leads, boost sales – or do all three. Setting goals and objectives will help guide the direction of your campaign, enabling you to measure its overall success with ease.
With goals and objectives set, the next step is to define a target audience by determining who you believe needs or wants your product. You should categorise these individuals by their interests, behaviours, or general demographics. This will help to provide a level of understanding of your audience, giving you the ability to create content that properly resonates with the right people, driving engagement with your campaign, but most importantly, engagement that matters and makes an impact.
When you have established your audience, you’ll then need to choose the social platform that best suits the campaign. These days, there’s a wide variety to choose from – Instagram, LinkedIn, Facebook, Twitter, TikTok, Reddit and more – meaning it can be challenging to decide which one will be most suited. however, to do so, you can decide based on your goals, target audience, and content type. For example, if you're targeting professionals, LinkedIn might be the best platform, while Instagram would be better visually for a consumer.
Your content is the core of your social media campaign and so it’s necessary to develop a content strategy that aligns with your goals, target audience, and social media platform. Your content should be engaging, informative, and visually appealing with various content formats, such as images, videos, infographics, blog posts, or even a billboard (something we recently organised for our client, CHD Living).
It’s important to remember that social media is a two-way conversation, and it's vital to engage with your audience in your campaign. You can do this by running related polls, surveys, or a competition to encourage engagement and feedback, whilst also continuing to respond to comments, messages, and mentions to show that you are a reliable and reputable company.
Finally, it's important to measure your campaign's performance and adjust your strategy accordingly. Use social media analytics to track your campaigns metrics, such as, reach, engagement, and conversions, and analyse your data to identify what seems to be working well and not so well. You can then make updates to your upcoming content, posting schedule, or targeting, with the positive findings that you have observed.
To summarise then, social media campaigns are an effective way for businesses to promote their products and services. Remember to do the following:

1)Set clear goals
2)Define a target audience
3)Choose the right platform
4)Develop a content strategy
5)Creating a schedule
6)Engage with your audience
7)Measure your performance

Tick all of the above off, and you’ll be well on your way to building a successful social media campaign that drives engagement and grows your online presence.
And if you liked this blog? Here are 3 other interesting reads from the Pic team that you might want to cast your eyes over:

Using a multi-pronged pr approach to get you coverage

Music and sound in video production: why they matter

Using an awareness week to get your brand on the tv


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