How to shout about your business ambitions

A new year brings new opportunities – and it’s also a great time to shout about the things you have going on.

So, if you have big plans for 2024, now is the time to talk them up.

But how do you go about it?

Well, here’s what we did recently for the UK’s largest independent hotel group, Bespoke Hotels.

With a wide and diverse set of properties on its books, there were lots of exciting changes planned for Bespoke – and the senior team were keen that people in the industry heard about their ambitions for 2024 and beyond.

Turning to us to shout about the positive changes, we looked to outline their expansion plans for the year ahead to key press.

Pulling together an overview of the next 12 months we approached our hospitality sector journalist contacts to share it.

This subsequently generated a raft of coverage, with the group enjoying favourable reports in the leading hospitality trade titles including The Caterer, Boutique Hotelier, Hotel Owner, Boutique Hotel News, Hospitality & Catering News and more

In fact, pretty much every trade title covered the story – which all served to position Bespoke Hotels in a positive light, highlighting its ambitious plans for the year ahead and beyond, while shining a spotlight on the brand as industry leaders.
 
And, not only that, the story of the group’s new hotels new openings was covered online by the national media too, including the Evening Standard and i News.

Every business sets goals and plans but not everyone shouts about it. However, there’s often a receptive audience – be that trade, local press or even, in this case, the national news media.
 
So, if you have big plans on the horizon, then don’t shy away from letting people know.
 
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