How To Set The Scene For Summer To Drive Bookings

With summer finally here, it’s the optimum time to show off your ‘summer spaces’ and catch people’s attention.
 
And what better way to do this than by creating an engaging video that properly highlights your offering and gets those bookings coming in.
 
At Pic PR, our comms strategies are visually led, incorporating video and photography to help brands create valuable emotional engagement, whilst delivering the results our clients need.

A recent example is a video we created for the New Forest’s Balmer Lawn Hotel & Spa, focusing on its 'Lawn Lodge' – a separate self-catering option that’s perfect for family’s looking for an adventure packed break.

Our video team went along and captured some of the elements of what a typical ‘family day out’ would look like in and around the hotel – covering some of the local attractions, while promoting the Lawn Lodge as a perfect self-catering option for those looking to marry a hotel experience with home comforts.

Alongside the lodge, it also shone a light on the hotel’s wider offering, including its outdoor spaces and swimming pool. From zip wires to table tennis, cycling to horse riding, it emphasises its specific summer appeal.
 
The Lodge is now almost fully booked for summer as a result.

Another example focuses on Stonehouse Court Hotel in the Stroud Valley, where our video team produced some eye-catching footage of the hotel’s new Bar & Grill 1601, which features a new brunch menu and a grill evening menu. The visuals are a great way to entice those diners who want to relax outdoors in the sunshine. They've been seeing keen interest in the new offering – and the team at the hotel are really pleased.

 The key driver here is not only to celebrate the hotels' strengths, but to ensure the visuals can be presented across multiple media – from social channels to the website, email marketing to press activity. This gives it lots of uses and maximises its benefit.
 
And as part of our offering, we provide creative direction around the production of video and photography, tailoring it specifically to your needs and working closely with you to create what fits your wider vision.
 
We’re adept at identifying the magic in our client's stories and focusing on what will achieve results!
 
So, if you think these examples (or any other video needs you might have) could be something we can make work for you – then get in touch with us and we can chat about what we can do for you.