June 20th 2024 By Pic PR 4 minute read
Posting random, shocking videos on Instagram may get reactions, but understanding how to increase engagement on Instagram involves more strategic efforts than merely tapping into shock value.
High-quality pictures, a strong brand voice, and product tags are crucial for any SME aiming to create successful content.
Here, we take a look at how you can go about making Instagram posts more engaging and appealing to your audience.
Why Engagement Matters on Instagram
Social media platforms use algorithms to decide which content appears in users' feeds. This algorithm shows content on Instagram that keeps users on the app longer.
Instagram offers various content types, including reels, photo carousels, stories, live videos, and video posts. It’s important to understand and utilise these formats in order to know how to increase engagement on Instagram.
10 Tips to Boost Engagement
1.Include a Call to Action (CTA)
Without a clear CTA, viewers might not know what to do after watching your content. CTAs like “contact me for more information,” “learn more about this topic here,” or “like and follow” help guide viewers. A strong CTA encourages engagement and keeps the audience coming back.
2.Host Contests or Giveaways
Contests attract audiences and encourage actions like tagging friends or sharing posts. The prize doesn’t have to be expensive; even small rewards can drive participation and grow your audience.
3.Try out Collabs
Partnering with popular followers or influencers in a Collab can inspire new engagement ideas and increase likes, shares, and follows. Collaboration brings fresh perspectives and can significantly boost your reach
4.Respond to Comments
Engagement is a two-way conversation; responding promptly to comments helps build relationships with potential customers — make sure to enable notifications to respond quickly.
5.Go Live!
Live videos can significantly increase engagement.
Plan your live sessions with a clear purpose, whether to educate or entertain. Going live shows authenticity and can help your content go viral, increasing your followers.
6.Use Different Formats
7.Work with Influencers
8.Take Your Audience Behind the Scenes
9.Create Powerful Infographics
10.Be Authentic to Your Brand
Getting Your Audience Engaged on Instagram
You won’t know how well your user-generated content will perform until you try it. However, you don’t have to post blindly — research engaging ideas and learn how to run A/B tests before launching full campaigns.
Implementing these strategies to increase engagement on Instagram can help you better connect with your audience and see more meaningful interactions in your posts.
If you’d like to learn more about the end of Universal Analytics, please contact a member of our team today, who will be happy to help. Alternatively, why not read our previous blog and explore how to create a killer marketing campaign?
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