How To Get PR Coverage Quickly

PR doesn’t need to take a long time to get you results.

Reacting quickly to journalists’ needs can get you coverage just as much as fully mapped out and strategised campaigns.

Here’s a quick example of how we did it for our HR client, HR Star.

The Chartered Institute for Personnel and Development recently released data that showed sick days were at their highest level for 10 years. 

Recognising the perfect opportunity for HR Star to get in on the conversation we positioned the consultancy’s MD, Kelly Tucker, as an expert voice who was available to pass comment.

This secured an interview with Yahoo!Life, which published an article looking at the research and whether mental health is seen as a legitimate cause for a sick day.

Kelly’s input featured throughout, positioning her as an expert on a pressing HR topic and helping to add authority to her consultancy services.

And the best thing about this?

We hadn’t even officially started working with HR Star yet when we secured the interview, with our official programme starting as of October.

On top of this, Kelly was also interviewed by the leading hospitality publication, The Caterer, last week, which saw her speak to them about discrimination surrounding the menopause – with the article set to go live in next Friday’s edition.

An example then, of how PR can deliver quick results – putting your expertise in front of key target audiences, whilst also giving you plenty of things to shout about on your social channels and in newsletters.

Want us to do something similar for you?

Just get in touch. We’d love to help.