How to achieve brilliant press exposure by simply looking at data

October 13, 2021 By PIC PR 1 minute read

Here's how we got some great, positive news coverage simply by delving into a few numbers.
We work with a hotel collection with properties spread across some of the most iconic beauty spots in the UK – but it’s not their locations that got the press talking here.
Nope, we simply looked at some of their stats since reopening post lockdown and shouted about them.
For the Coast & Country Hotel Collection, a group of more than 30 properties, we asked them to look at how many guests they’d had through the doors, and how many breakfasts they’d cooked in the last quarter since reopening post-lockdown.
This, unsurprisingly, totalled in the thousands – making some nice headline grabbing stats, which we framed positively as ‘bouncing back’.
We did this across the entire group, generating almost 50 pieces of positive regional press coverage.
This included online pieces in key regional titles such as the Lancashire Telegraph, Yorkshire PostDevon Live, and Cornwall Live, as well as multiple pieces of print coverage across a range of outlets including the Carlisle News & Star, Borders Telegraph, Herald Express, Scarborough Evening News, Falmouth Packet and more.
It also included a piece focusing on the Grand Atlantic in Weston-Super-Mare, which brought in a local councillor for commentary on the wider local economy.
Furthermore, radio opportunities saw hotel general managers speak to Heart Radio and BBC Radio Norfolk.
A broad spread of coverage then, from a simple concept.
If you want help with positioning your stats to press for your offering – just let us know.


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