How can AI Help with Graphic Design & Branding?

January 19th 2023 By Finn Orr 3 minute read

AI, or artificial intelligence, is the stuff of science fiction dreams, tech industry hype and nightmares…potentially *blinks in Terminator*. It's the idea that machines can think and learn like humans, and it's the driving force behind everything from self-driving cars to virtual assistants. But despite all the buzz, most of us still aren't quite sure what AI is or how it works. So, let's demystify the topic and break it down into simple terms: AI is like giving your computer a brain transplant, but instead of a human brain, you're giving it a robot brain. And trust me, the robot brain is way cooler.

AI is the new buzzword in the graphic design and branding world. It offers a range of benefits to businesses, from automating mundane tasks to helping create stunning visuals. AI-powered tools can help designers create better logos, websites, social graphics and other visuals faster than ever before. With AI, designers can quickly generate unique designs and brand identities that stand out from the competition. So if you're looking for a way to make your brand stand out, then AI could if not be the answer, then certainly a useful help.

How AI can help with branding (colour palettes and typography)

The graphic design industry is one of the fastest growing industries in the world. As technology advances and more businesses start to adopt AI, artificial intelligence can be used to help with branding, colour palettes, typography and more.

Some of the ways it can be used within graphic design includes:

Branding – use it to analyse data about a brand including its history, audience and competitors. With this information, it can create a new brand identity for a company or product. It can also help with marketing by analysing the current market trends, making predictions about what will work best and how certain products will perform against others.

Colour Palette – Artificial Intelligence can analyse data about your business such as your target audience or locations where you sell your products/services etc. This enables it to create a colour palette that represents these aspects of your business perfectly. It could also look at past designs that have worked well for other brands and replicate them if they are appropriate for yours.

Typography – Typography is another thing that AI is able to help with since it’s made up of shapes which are very easy for computers to understand (unlike most human languages). When creating typography AI programs will often use algorithms that are similar to those used by graphic designers. These algorithms can be used to create logos, fonts and other types of typefaces.

Is AI going to take graphic design jobs away?

AI has come a long way in recent years and it is now being used to automate many jobs that were once done by humans. Graphic design is no exception, as AI is being used to create designs faster and more efficiently. But does this mean that AI will take away the jobs of human designers? Not necessarily. While AI can be used for simpler tasks such as creating logos or basic graphics, professional commercial design work requires greater precision and nuance. AI has made great strides in many areas, but it can’t replace the skill and creativity of artists and craftspeople. No matter how sophisticated AI may become, it will never have the same eye for detail or the same passion that humans have for making something truly beautiful. So, the future of art very much lies in human hands.

To stay ahead of the game though, graphic designers should stay up-to-date on the latest developments in AI and learn how to use these tools in their work. With a little preparation and practice, you can be ready for the future of graphic design powered by AI – but a human definitely needs to be the steer.

And if you want that steer, we’re here for you…so get in touch.

The biggest question is though, was this article written by AI or by a human? <Insert shoulder shrugging emoji and then do robot dance à la Peter Crouch>


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