Here’s how to increase web traffic by 260% & generate over 200 pieces of positive news coverage

September 02, 2021 By PIC PR 1 minute read

Recently, we did some great work on behalf of Askham Village Community, one of our retained clients, based in Cambridgeshire. Here's the low down...

Hajrah Aslam caught COVID-19 in January when 35 weeks pregnant.
After an emergency C-section and a six-week induced coma, Hajrah, transferred to Askham Rehab, practically bedbound due to extensive muscle wastage.
Following 11 weeks of structured, high-quality care, she was able to return to her family and her new-born son, having regained independent mobility thanks to her rehabilitation at Askham.
Given the ongoing interest around Covid-cases, combined with the emotive element of a new mother, we knew this would be a prime case study for the media.
Speaking directly to Hajrah – and with her permission – we prepared a case study for press.
The results saw more than 200 pieces of media coverage, including television interviews with BBC News, BBC World News, and BBC Look East, as well as ITV National News and ITV Anglia.
Hajrah's story also featured online on the BBC, ITV, Sky News, the Mail Online, Mirror Online, the Independent and Evening Standard, along with dozens of regional outlets across the UK – with Askham Rehab’s care provision central to Hajrah’s recovery and mentioned throughout.
If people are in need of specialist rehab then – they know exactly where to look.
Askham Rehab’s website saw a 260% increase in users, including a 249% jump in new users – showing that people were actively looking.
On top of this, our video team created an emotive marketing video for Askham Rehab to use.
It doesn't need to be as dramatic a story as Hajrah's – the press are interested in people and care providers have interesting people in abundance.
If you think this is something we can replicate for you – get in touch.


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