Have you got naturally occurring news that you can shout about?

22nd July 2022 By Jessica Richards 2 minute read

Care facilities are naturally busy environments with lots going on. And you might not realise it at first, but a lot of this can generate newsworthy content without you necessarily appreciating it.

Partnerships, new developments, care innovations; all of these things will be happening within your setting, and, for you and your team, it might often feel like old hat and just not that interesting.

Here at Pic PR though, we beg to differ.

You may have a great news story under your very noses – and we can help you recognise that.

As a recent example of the type of thing we mean, one of our clients, Askham Village Community, a specialist care provider, partnered with the MS Society to help deliver weekly therapy sessions to outpatients affected by Multiple Sclerosis (MS).

As part of the partnership, the team at Askham will also be offering weekly exercise classes for those affected by MS with carers and family encouraged to get involved too. Each session will focus on encouraging motor functionality within a safe, friendly and professional environment, while the opportunity to socialise underlines Askham’s sense of community – a key part of its offering.

The initiative was also a first of its kind in the area – and something that gave it a great news hook, which we realised straight away and were quick to jump on.

Writing up a story to announce the partnership and highlight the classes, we sent this to a mix of care sector trade press and local press, which saw us secure coverage that included the NR Times, a key trade title for Askham, as well as Home Care Insight and The Carer, while local coverage included the Wisbech Standard and Cambs Times.

It’s all too easy to focus on the details of the partnership and the workings of the arrangement without spotting that, actually, this could be a really nice news story to shout about and get your care offering talked about by key audiences.

At Pic our team are well versed in spotting newsworthy potential and picking out what would work well, while we’re also good at fashioning newsworthiness too if you think you’ve not got a lot going on.

However, from our experience, you almost certainly will have, you just might not have recognised the potential.

If you’d like to chat with us about how we can help you get talked about by the media that’s most relevant for you, then drop us a line – We’d love to talk you through it.

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