Adding Authority to Your Brand Through National News Coverage

Appearing in the news adds authority to a brand – and there aren’t many media outlets that add more authority than the BBC.
 
Whilst plenty of people like to bash the BBC and question its impartiality, the fact remains it still reigns supreme as a UK broadcaster – and its influence carries weight around the world.
 
For a brand then, if you appear on BBC News, it’s right up there with some of the best media exposure you can get.
And last week, one of our clients, Paul Fitzgerald, Portfolio Managing Director of The Coast & Country Hotel Collection, which forms part of the Bespoke Hotels Group, did just that – featuring on a news broadcast looking at the state of the economy and employment figures, in particular.

Within the news segment, Paul was interviewed at one the collection’s hotels in Eastbourne, where he gave his take on the impact on the Coast & Country Hotel Collection and the struggle to find staff in certain roles.
 
Opening with Paul’s input, it then moved onto voices from other sectors, before the segment closed with additional in-room footage filmed at the hotel.

Appearing on BBC Breakfast and BBC Lunchtime news, the section also appeared on the 6pm and 10pm regional BBC South East broadcasts too – something that served to really maximise the exposure.

As the MD of a portfolio of hotels, industry standing and wider authority is something that’s important to Paul – so he was delighted by the coverage, as it serves to reinforce the collection’s standing as an established player within the hospitality sector.
 
Appearing on BBC News isn’t easy, but having arranged for representatives from across the Coast & Country Hotel Collection to appear on regional broadcasts across the UK on many occasions, journalists know where to come for reliable spokespeople who can add weight to a broadcast.
 
Want us to position you as sector leaders? Just get in touch – we’d be delighted to talk it through.