Adding A Creative Spin To Get Press Coverage For Your Care Home

July 27th 2023 By Pic PR 1 minute read

Getting press coverage for your care home doesn’t have to be complicated.

But a great way to go about getting it is to think creatively.

It helps you stand out and get attention.

Here’s a quick example of a super simple idea that got prime local coverage for one of our care clients, Wren Hall in Selston, Nottinghamshire.

Rated outstanding by the CQC, the home sits next to a nursery, which provides lots of opportunity for intergenerational bonding, with the children visiting the home every day.

Last week it was World Emoji Day, which celebrates the advent of the quirky icons – a modern phenomenon.

Given this, many care home residents are unfamiliar with emojis and their meanings, so we spotted a quick turnaround creative opportunity to create some lovely content for Wren Hall.

Sending the video team along to the home, we asked residents and children from the nursery, Little Wrens, to imitate emojis, before they then went on to attempt to design their own as well as guessing at the emojis’ meaning.

This created cutesy, wholesome content focused on people, which we knew would do well with a local audience as well as trade press – both key areas for Wren Hall.

With local press coverage attracting prospective residents, and trade press helping with recruitment – we also used it for social media content.

It generated a raft of local coverage, including the Mansfield and Ashfield Chad online and the Eastwood and Kimberley Advertiser in print, as well as trade press, such as The Carer.
It was also the home’s most engaged with social content to date.

A really simple idea then that helps to position Wren Hall as a care home that cares and goes above and beyond for residents.

Want us to do the same for you?

Just get in touch. We’d love to help.

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