Communications is a fast-paced and ever-evolving industry, with new approaches, techniques and technology emerging all the time. Consequently, we like to keep abreast of what’s going on, the best approaches and any relevant developments.

To help us do this, we put together regular insight articles, which not only give us a better understanding of our industry, but also gives us the opportunity to impart our knowledge to you. Have a read of the below to glean some insight into what we do and the best way of going about it…

How to measure a PR campaign

PR is a marketing medium that, traditionally, is often regarded as being hard to measure. After all, a brand mention in a printed newspaper doesn’t

Why video marketing is important

It’s no secret that we are living in an increasingly digitised society. With digital content a mere click away for most consumers, it follows that the