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Insights

Communications is a fast-paced and ever-evolving industry, with new approaches, techniques and technology emerging all the time. Consequently, we like to keep abreast of what’s going on, the best approaches and any relevant developments.

To help us do this, we put together regular insight articles, which not only give us a better understanding of our industry, but also gives us the opportunity to impart our knowledge to you. Have a read of the below to glean some insight into what we do and the best way of going about it…

How a PR campaign can help with SEO

Years ago, PR was all about the print coverage. A feature in a national newspaper was gold dust and a front-page mention leading to a double page spread

How to do a PR campaign

Whether it’s a new and growing business looking to kick-start awareness of its offering in the hope of scoping out potential customers or investors, or a

Why social media is important

Social media has been one of the most dramatic ways in which communication with the world has evolved since the invention of the basic telephone in the

What makes a good PR campaign?

Like all the best recipes, there’s a list of key core ingredients every good PR campaign should include but it’s the method by which you mix them all