Oak Retirement develops plan with Pic PR

03 July 2017 | Pic PR

As specialists in providing PR services for a number of clients within the luxury hospitality sector, Pic PR is delighted to break into the luxury care sector thanks to its new partnership with Oak Retirement.

The independent retirement living specialist approached Pic PR earlier this year following the announcement of its latest retirement development, Friary Meadow, in Titchfield, near Fareham in Hampshire.

Friary Meadow will offer a selection of 86 luxury homes, comprising apartments, townhouses and bungalows, set in stunning surroundings on the edge of natural, mature countryside. Work is due to be completed in November 2018.

The company already manages one development, Honeybourne Gate, which it launched with limited PR support, but decided that implementing a comprehensive PR strategy for Friary Meadow would be beneficial.

Stephen Ladyman, founder of Oak Retirement, said: “With their expertise in the luxury hospitality sector, we believe Pic PR is well placed to help us promote our latest development, Friary Meadow. It’s a development we’re incredibly excited about, so with their experience and knowledge, having worked across several luxury clients, we’re looking forward to seeing the fruits of their labour.”

David Barrett, MD of Pic PR, said: “I’ve always been keen to break into the care sector and with Oak Retirement on board, it’s great to get that ball rolling. We want to work with businesses, and people, who care so this is something of a shared passion for us. We’re thrilled to be working with Oak Retirement on such an exciting development such as Friary Meadow. To have established this partnership based on our work in another sector also shows that we’re obviously doing something right!”