IT'S GOOD NEWS

Clear PR waters for Storrs Hall

02 July 2018 | Pic PR

It’s situated amidst the stunning surroundings of the Lake District, on the banks of Lake Windermere, but the 4* Storrs Hall turned to Pic PR to help it rediscover one crucial, missing aspect – a digital presence.

The hotel has gone (and will continue to go) through quite a bit of change. There are plans for a refurbishment in place and for a spa to arrive in 2-3 years’ time. While occupancy rates are hitting around 80%, Storrs Hall is currently heavily reliant on OTAs.

Although the hotel had a focus on traditional press activity, the digital comms element was very much missing. With a new website in the pipeline, social media was managed in-house and there was no video.

Storrs Hall turned to Pic PR to help boost its digital offering, with a specific aim of increasing the number of wedding bookings for 2019, as well as promoting the hotel in The Lakes for leisure getaways and parties.

David Barrett, MD of Pic PR, said: “Digital PR is our specialty and with our proven record in helping hotels to improve their occupancy and conversion rates, we’re incredibly excited to be working with Storrs Hall to show them what we can do and help improve their digital comms. The combination of traditional, digital and social media, along with video and photography, is incredibly powerful and we’re sure Storrs Hall will soon be reaping the benefits.”