IT'S GOOD NEWS

Well judged, Missguided...again

19 January 2018 | Kate Owens

In one of my previous blogs I wrote all about Missguided and its inclusion of unedited photos of models proudly showcasing their stretch marks.

But now Missguided has hit the headlines again this week as its added a new section to its online shopping site. And the new section has been named… “Jeans and a Nice Top”.

Now I don’t mean to be sexist, but I can imagine a few males not quite understanding why this is a little bit of a revelation...! So for those out there who don’t understand the significance, I will explain briefly.

It’s Saturday evening, you’re getting ready for a night out on the town with your girlfriends. You’ve fake tanned, done your nails and now the all-important question arises as to what you and your girlfriends are going to wear. So, you send a message in your WhatsApp group and eagerly await the replies; your phone pings and a stream of messages from your girlfriends flood in stating: “probably – jeans and a nice top...”

If you don’t believe me, ask your female friends, this is a typical go-to outfit for girls. Pair it with a nice pair of heels or boots and you’re away!

And Missguided has played this well as for those now in-the-know about this new section, when they go looking for a new outfit for a night out, they can go to this section and complete their online shopping in half the time!

But it does pose the question – what other sections shall we expect next? One Twitter-user replied to our tweet around this Missguided news as to whether we can now expect a “Coats you like but won’t be devastated about losing in a nightclub”. Which is a fair enough point, I can’t recall the amount of the times I’ve taken out a jacket with me and either lost it in a nightclub or left it in the cloakroom which is then to be lost forever.

The list is truly endless, and I think I will be truly thankful to whichever retailer produces a full-proof Smart/Cas section – I think that would be useful for both men and women!

So, hats off to Missguided once again, you’ve driven more people to your site by essentially collaborating two existing pages…