Throughout each week the Pic PR team pic apart good and bad PR stunts that have recently taken place, and write a few thoughts. We also like to comment on other things happening in our world too. So have a read…

Carlsberg is the new black

It’s not often that brands endorse their rivals. Understandably so, really. I mean why would you tell people to turn to a competitor? You wouldn’t,

Paper bottles for Carlsberg

I think I can safely say I’m by no means a beer drinker – I’ve tried it a fair few times, and still can’t stand the taste (sorry, Carlsberg). I’m much


In the UK, and the world over, we’ve become accustomed to the ‘bigger picture’; sustainability, and all the ways in which we should be endorsing greener

Sustainable sipping at All Bar One

We’re no doubt all a little guilty of using products that are by no means beneficial to our environment. That facial exfoliator you’re using, for example,

50 years of balls

When it comes to food, the Pic team are pretty damn obsessed. We love all kinds of dining from a casual work picnic to an indulgent meal at one of our

A spectacular own goal

A news story that came to light over the last few days has been around a young Liverpool player looking to make a move to a new club thanks to a lack of

Stylish dementia care

This week’s blog is of a slightly more serious note for me – my previous works of wordsmith wizardry focused on sausages, millennials and doughnuts – but

Knife Free Chicken Shops

In light of the drastic rise we’ve seen in knife crime in the past 12 months, the Home Office have stepped in with a new creative campaign as an attempt

No longer likeable

Seeing as social media is in my job title, I think it’s only right to share my opinion on Instagram’s latest feature...or should that be

YouTube shame

Ah, the simple life of a Youtuber, talking about what you’ve done for the day on camera and then getting paid to upload it to your loyal fans. I’ve

Fake reviews unveiled

Your kettle just broke, and you can’t imagine going longer than a day without your milky brew. So you hit up Amazon to find yourself a new one, and punch


If you weren’t one of the 3.8million people that watched the show on Monday I’m sure you’ve seen the fact that Love Island finished this week plastered

Forever shamed

In this week’s edition of bad PR we’ve noticed in the news, we have two super-giant American brands accused of body shaming their customers and the

Compassion in fashion

The owner of popular high street store, Zara has announced that all of its collections will be made from 100% sustainable fabrics before 2025. The store

Champagne Super Over

Yesterday treated sports fans to one of the finest sporting spectacles you’re ever likely to witness. Much of my day involved driving from Edinburgh to

Clean Vic

Whilst I personally love a chilled gin and tonic in the sun, there are many out there who don’t. The warmer weather often heralds more drinking for those

Empty pride

Following Pride celebrations in London this weekend, I'm sure we’ve seen enough rainbows to last us a lifetime, and rightly so... It’s great to see

Who’s this Capaldi fella?

If you didn’t know who Lewis Capaldi was ahead of this weekend’s Glastonbury festival, there’s a good chance you do now following his ruddy brilliant

God, Guns and Freedom

 We’re heading over the pond for today’s blog, to look at a US car dealership that’s already started its Independence Day celebrations. Chatom

The deal with meat-free meat

The number of vegans in the UK has grown fourfold in the past four years from roughly 150,000 to 600,000, according to the Vegan Society.


With the fifth series of Love Island starting this month, we take a look into how the reality stars have already shot to stardom…and how they became hot

Pinpointing styles

Sadly, in today’s society most us use social media platforms or search engines to find inspiration by looking at images or articles, rather than getting

Embracing beer with open arms

To celebrate Neighbours’ Week (17th – 23rd June) this year Amstel is opening “The Open Arms”, a one-of-a-kind pub near Tower Bridge made entirely out of

Pundit Power

Here’s a meaty topic for a Monday; gender equality. We’ve come on leaps and bounds in recent years in promoting and encouraging gender equality across

Rosy cheeks for North Face

North Face has been in the news of late for negative reasons, after it was revealed the brand’s ad agency had been manipulating Wikipedia to get its

What an ace

Back in August, I wrote a blog post on the devastating 6.9 magnitude earthquake that took the lives of more than 300 people in Indonesia, and how Facebook

Lord of the political dance

Conference season is pretty much over. Labour packed up and left Liverpool’s Arena and Convention Centre last week. No one cared about the Lib Dems the

Hot water bottles for the homeless

It’s a sad reality that there are far too many homeless people on the streets these days, and as the dark evenings are drawing in and the cold weather is

L'eau de Milk

So whilst perusing various pages on the internet, I stumbled across something that caught my attention and that something is going to be the focal point

Mayochup madness

OKAY, it’s Friday and it’s time for a show of hands (wave your hands in the air like you just don’t care.) Who here likes tomato ketchup? Right, quite a

Let them eat steak

As a politician, if things aren’t going well at home perhaps it’s sensible to be on your best behaviour abroad lest you face wrath upon return. But not

Smashing PR

So, this week, our very own luxury British department store, Harvey Nichols, has rebranded, under the unassuming name ‘Holly Nichols’ to celebrate the

Red light for Roxanne

Roxanne, you don’t have to put on a red light, Roxanne, you don’t have to put on a red light, Roxanne, you don’t have t….sorry, getting carried away

Exemplary Excelsior

Nowadays, football fans don’t win over too many plaudits. Yes, Russia 2018 was hailed a success due to the lack of trouble in stadiums and host cities,

Divisive donation

There’s nothing more divisive than a referendum campaign, as we’ve been experiencing in the UK in recent years. Usually comprised of a simple yes or no

Dilly Dilly!

At last, the football season is upon us. No, not that game called soccer, I mean REAL football. The gridiron, pigskin, Hail Marys and the whiff of corn

Save the Orangutan

I don’t know about you, but when I think of palm trees I think of exotic beaches in sunny countries. Palm trees, despite their beauty, are also the

A Big Mis-quake

Earthquakes might look cool in Hollywood blockbusters overloaded with CGI, but ask anyone who has experienced one and chances are they won’t have the same

Domino Run

No, I’m not talking about pizza deliveries here. What I am in fact talking about is a delightfully tasty PR stunt – one which features tea and

Just Seaweed

Unless you’ve been living under a rock recently (although in this heatwave, probably not a bad shout), then you’ll be fully aware of the trend to reduce

Big Flippin’ Gateau

Mr Kipling makes exceedingly good cakes. He also makes exceedingly big cakes, if the weekend is anything to go by. To coincide with the launch of the

Mile High Book Club

You might be wondering, what the heck is a ‘flybrary’? This was my initial reaction, but it is in fact a brilliant innovation. A linguistic blend of

Oprah Waxy

So, I guess it really isn’t a Pic blog these days unless we make some sort of reference to the Mischief Making team at Paddy Power, or even the

Angry Orange Baby

Playing pranks on others is second nature to us Brits. We love a good old joke, such as the classic tucking a whoopee cushion in to your Dad’s desk chair.

Kiwis bleedin' furious

Normally, when we look at PR campaigns and stunts in these blog posts we can sum up whether they are bad, as was the case in Jo’s blog yesterday on

Beach Body Issues

The struggle is real when it comes to watching those beach-body-ready Love Island contestants every night. How can those bodies possibly be real?! The


These YouTube stars have it tough, don’t they? You make a few videos, people watch them and suddenly you’ve got a following, which grows and grows, making

Making a splash

The World Cup only comes around once every four years, so you have to forgive us for writing another blog on the world’s biggest sporting event. In the

‘Hey, Alexa…’

Let’s be honest, the first six months of 2018 haven’t been the best for Amazon’s Alexa. From creepy chuckles to sending a private conversation to pals,

Costa Rainbow Cups

Now if you’re an avid reader of my blog (and I’m sure you are...), you may remember that way back in November last year I wrote about Starbucks’ Christmas

Elder Scrolling

It’s confession time on this week’s blog… I’m a closet gamer. Yeah, that’s right, I’m in my early 30’s and I still play computer games…despite my dad

Sandwich Cream

It was announced today that one of Heinz’s top selling products, and one of the nation’s more popular condiments for chips, sandwiches, salad and crisps,

Off the rails

Poundland is no stranger to the social arena. Its clever PR often leads to wide-reaching engagement that can be both funny and controversial (just look at

WHat the Smith?

It’s fair to say that 2018 has not been a great year so far for the British High Street. From Toys ‘R’ Us to Maplin, Mothercare to New Look and even the

GDPR Snooze button

If you have an email address – of course you do – then I’m 100% certain your inbox has been filled with GDPR spam this week. Am I right? From the emails

Royal Flush

I blogged last week, how the run up to the Royal Wedding was a PR shambles, with the event itself overshadowed by the constant flow of negative stories

A Game For All

Game consoles have come a long way since the retro 80s. Back then, you could play Pac-Man, Donkey Kong and Tetris by tapping a few buttons on a bulky


If you’re a regular reader of our blogs, you’ll know that we’re big advocates of ‘real beauty’ and accepting bodies in all their wonderful and unique

Yeezy money?

It looks as though Kanye West may be digging for gold himself after the troubling weeks he’s had (see what we did there), as he hits headlines yet again

Mr Nonsense and Little Miss Ridiculous

I was watching Piers and Susanna on Good Morning Britain this morning (that’s right, I’m a GMB girl!), whilst getting ready for work. I like to listen to

"We're in the...doo-doo"

So earlier this week you may have heard that two of the “Big Four” supermarkets have merged together… ASDA and Sainsburys. That’s right ‘bargain-bucket’

Royal Birth

The big news today was the birth of the latest royal baby, Prince <insert name here> of Cambridge. There’s always a media frenzy around a royal

Bearing up

For any sports team and its fans, promotion to the league above is always a cause for celebration. As the wife of a man who supports a football team

The Moo-dy Restaurant

We’ve all been there; written a text to a friend moaning about another friend, but accidentally sending it to the wrong person. Or maybe you’ve sent an

April Fools 2018

When it comes to creating a witty PR stunt, April Fools’ really allows the most perfect of opportunities. And, luckily for those participating companies,

Body poppin'

ASOS is currently riding high in my PR good books. Firstly, there was its very self-deprecating post on social media last week after it printed 17,000

Takes the Biscuit

It’s been a busy week this week – lots has happened. The future of Ant from ‘Ant & Dec’ is looking uncertain after Ant’s drink-driving scandal, Mark

Red Card

It almost feels like whenever a media storm over a major company doing something controversial calms, another pops up ready to take its place. Risk

Do you #Avocard?

This week saw the launch of the millennial railcard and due to typical British excitement and hype, it sold out in a matter of minutes. After turning 25

Girl Power

As today is International Women’s Day, it’s only right that I look at some of the PR stunts commemorating the movement for women's rights and there has


Crisis management….. two words and something that can often come up in the world of PR. Whether it’s an accident at a theme park, flights delays or an

Chickened Out

KFC has endured a terrible week in the news. Having opted to switch its choice of delivery firm, the restaurant chain was surely ruing that decision, as

A chilly reception

As well as providing us with some spectacular (and not so spectacular) stunts, fancy dance routines and ‘will they, won’t they’ romance scenarios, this

Netflix and chills

Creepy ideas are often dreamt up from creepy minds and this is oh-so true for the super weird PR stunt I’ve just stumbled upon… Netflix, King of the

The McHealthy Menu

What does the word McDonald’s bring to mind? Unhealthy, fatty and cheap fast-food, or a tasty guilty pleasure? Maybe, like me, it’s both. It’s not a

I Heart Burgers

Valentine’s Day is upon us – less than a week to go! It’s a time of year both loved and hated by the nation, for those loved up in new relationships it’s

Crunch Time

ICYMI, today marks 100 years since the fight for women’s suffrage was won and (some) women in Britain were finally able to head to the ballot box. In the

Yay Delay

The weekend is here which means lots of people will be travelling around the country for their weekend plans… seeing family, friends – having a weekend

Pastry passion

Got any big V-Day plan lined up? Perhaps you’re thinking of spoiling your Valentine to a romantic weekend away, or maybe you’re thinking of proposing?!

Oh, the Vanity

Culture magazine Vanity Fair has been caught red-handed, well three-handed to be precise! On the cover of the magazine’s Hollywood issue you’ll find

Supermarket Sweep

Ah, the self-service checkout. For many, the dream. A few simple scans, place your items in the bagging area (if it recognises it…), pay and then, you’re

Well judged, Missguided...again

In one of my previous blogs I wrote all about Missguided and its inclusion of unedited photos of models proudly showcasing their stretch marks. But now

Pee Inspired

The latest advertising campaign from Ikea is unusual to say the very least. And I think we can safely agree, it’s never been done before. The Swedish

Statue stunt bombs...

Paddy Power is usually the king of the controversial PR stunt, having been responsible for dozens of memorable ones over the years. The brand loves to

Conniving against Cadbury

With one national holiday behind us, and quite arguably the biggest – Christmas – sff companies have already put their Easter PR campaigns in place, and

Love is a science. Or is it?

There’s no rhyme or reason for why people fall in, or out, of love. Total opposites attract and seemingly perfect couples fall apart out of nowhere. My

Waste not want not

With Christmas just five sleeps away (not that I’m counting), it seems fitting to take a look at another festive campaign. It’s not another Christmas

Nul points

First it was Volkswagen with its emissions scandal… And now, it seems Fiat is also under fire in the press for creating the most unsafe car on the

Bullies comeuppance

The ‘I’m A Celebrity’ final was on last night and won, rightly so in my book (my wife makes me watch it, honest), by Georgia ‘Toff’ Toffolo. She was

Is the customer always right?

In the hospitality industry, TripAdvisor can be both the friend and the enemy. Negative reviews will always flood in, whilst the golden and truly

Zoella's calendar calamity continues

Zoella has had a hard time of it in recent weeks. Her advert calendar, distributed by Boots, was largely ripped to shreds on social media thanks to its

Doughnuts delivered...sort of

When launching a new campaign, brands sometimes like to give their product away for free to gain some attraction and get the conversations started among

A Royal Proposal

The rumour mill has been whirring these past few weeks about a Prince Harry proposal. The big giveaway for me was when bookmakers stopped taking odds.

Isn't it ironic...

Whether you comment on a news article, share your views on Twitter, create jazzy Instagram posts or whizzy YouTube videos, you are nestled within the

David Plowie

Winter is coming. So consequently, we’re likely to see a lot of gritters about on the road. From ominous to mundane in a just a few short words

Another John Lewis Christmas cracker

Would you believe it? It’s a year to the day that I wrote about the 2016 John Lewis advert right here on the blog. So, when the 2017 John Lewis advert

Bloody marvellous

Can we all just send a virtual high five to the Give Blood NHS social media team, for their epic Twitter thread yesterday? If you didn’t see it, they

Paradise Lost

It’s set to be a nervous week for the many big names caught up in the Paradise Papers leak. The phrase ‘tax haven’ always strikes a chord with the

The McWhat?

Let’s play a game. I’m going to say a word and then you respond with the first thing that comes into your head. McDonalds. For me the words that spring


Imagine looking forward to your holiday only for your flight to be cancelled days before. Annoying, right? Well unfortunately, it’s just one of those

Weaving a tangled web

PR often gets a bad rep. It’s an industry notoriously poor at PR’ing its own image. It hasn’t helped that the name most synonymous with PR in recent

What were Miu thinking?

So, I don’t think us Brits can deny that once again, we have been dealt a rather shabby summer. To be honest I haven’t really moved too far away from my

Carabao Cock-up

I’ve blogged in the past about how football has sold its soul for money. And this week, my blog is on a similar theme, taking a look at the Carabao

Choose or lose?

During your lunch break you might enjoy a good old trusty bag of Walkers Salt & Vinegar crisps, or maybe Prawn Cocktail is your choice. Well, that

Cheesed Off

Cheese is bloody delicious, so I can understand the frustration if you turn up to a cheese festival and the main ingredient – cheese – is distinctly

Kidnap or hoodwink?

So this week, it would be a surprise if you have missed the news featuring Chloe Ayling. A bit of background – Chloe is a 20-year-old glamour model from

Holiday Blues

Heading home from holiday is a necessary evil, isn’t it? No-one really enjoys it – after a week or two in the sun, the thought of returning to work,

Charitable donations

I love a good wardrobe clear out. Every year, I’ll go through my clothes and sift through the items I simply don’t wear anymore, filling black bin liners

Boots gets the boot

Rose, of intern fame, takes a look at Boots' shambolic PR approach to its morning after pill pricing strategy... Boots has faced what can only be

Selling Out

Real Madrid and Manchester United last played each other in a friendly in the US in 2014 and drew a sell-out crowd of 109,318 in the Michigan Stadium.

Girl Power

The plight for gender equality is nothing new. From the Suffragettes to the Spice Girls, women have been campaigning for women’s rights for

Steady Eddie

Social media is a big deal. In the PR and comms game, it’s a huge deal actually. For the companies, brands and organisations that use it well, it can

Don't forget to double check

Proofreading is a very important job in any publication. Occasionally we might see a minor error in an article, such as someone’s name spelt wrong, but

Hold the chicken

For any Game of Thrones’ fans, Hodor was an iconic and much loved yet tragic character of the series. Without revealing too many spoilers for those who

Pride PR for Skittles

Pic PR intern, Rose, takes a look at Skittles' bid to highlight LGBT Pride month... The start of July marks the end of LGBT Pride month, which has

Taylor vs Katy

As you all know it’s election results day today, but I’m very much against talking about politics in these blogs, haven’t done it yet and don’t intend to

A big, floating PR cliché

Paramount Pictures has marked the London premiere of its latest movie, Baywatch, in a rather big way – by breaking the world record for creating the

BA in turmoil

Airports aren’t generally the nicest experience at the best of times. The excitement of getting to your destination usually sees you through, but queues

Snapchat Bites Back

Intern Rose takes a look at the changes at Snapchat that have helped maintain its popularity in the face of strong competition... Since its inception

Never Knowingly Underrated

And best PR campaign of the week goes to … The John Lewis Partnership. Except, what I’m talking about is neither PR nor a campaign, it’s just good

Not so Lovey Dovey

Intern Liz talks about Dove and its take on body image...   When it comes to body image, the fact that everybody (literally) is different is

Kendall's cultural insensitivity

Our Intern Rose takes a look at Kendall Jenner's recent faux pas... Reigning Insta-model Kendall Jenner has suffered a few months of ‘bad’ PR now,

A rum deal

Last year, Captain Morgan rum spotted a golden PR opportunity to make Leicester City’s captain, Wes Morgan, the face of the brand. Given the unexpected,

Fyre Festival crashes and burns

Intern Liz blogs about Fyre Festival... Festivals in general really aren’t on the cheap side, but you buy a ticket anyway with the promise that

Presidential Thirst

Intern Joe (like Immortan Joe, but less apocalyptic) looks at Trump's hydration needs... Pushing a red button in the White House

Now that's what I call nostalgia

What a week it’s been for a PR blogger. I could talk about Theresa May’s spectacular election U-Turn, but I’m not going to. I could talk about Harrods

How long are you on 'til?

Our intern extraordinaire, Joe Frith, takes a look at Uber's PR woes... Using Uber is a bit like going to KFC, isn’t it? Sure, I could eat lunch at

Plane Madness

A US based stint of bad PR for today’s blog as a United Airlines passenger was knocked unconscious while being forcibly ejected from a flight. He wasn’t

Best April Fools' campaigns

It was April Fools Day on Saturday and loads of companies and brands jumped onto the April fools’ bandwagon to promote their new ad campaigns. Some

Bad Dog

BrewDog has made headlines once again this week, but this time not so positive. The Scottish craft beer company, that is known for its creative PR

Flat stupidity

Shaquille O’Neal believes the world is flat. Seriously. Now, I appreciate he’s someone renowned for physical prowess rather than sharpness of mind, but

It's time we talked

This isn’t just any PR campaign, this is an M&S PR campaign. M&S knows what it’s doing when it comes to food! The adverts, the packaging, the

Putin your bets on

Being a Cheltenham based agency (well just outside), the Cheltenham Festival is pretty much inescapable for us. Inescapable for me because I bloody love

Sheeran's Traffic Jam

Ed Sheeran’s come in for some stick this week for a lyric on his new album, Divide. The lyric that has caused such uproar: “Driving at 90 down those

And the winner isn’t…

The headline news today has been very much Oscars focused. It always is at this time of year. But rather than the good PR associated with a round of

Game Set and PR Love Match

The recent Super Bowl result left fans of the sport reeling as the New England Patriots, faced with a seemingly insurmountable deficit to overcome the

Nokia Reincarnated

Arguably the most well-loved and resilient phone in history, the Nokia 3310 is now being remade and resold. And it’s not just some copycat company, it’s

Morgan the muggle

Social media is a maelstrom at the best of times, with Twitter pretty much a permanent political battleground. It’s heavily dominated by left wingers,

All that we share

As we all know, there’s a lot of hate in the world. Turning on the news to see scenes of war, terrorist attacks and acts of discrimination is nothing

Free Falling

Whether you love him or hate him, Drake is one of the biggest names in rap right now, this is evidenced by his huge world tour simply called “Boy Meet

T2: McGregor vs Morgan

Trainspotting. A cult classic. It’s one of my favourite films and it’s coming back twenty years later with a sequel. The new film, ‘T2

Bilzerian’s Bluff Busted

Dan Bilzerian lives larger than life. He is a self-made internet celebrity. His Instagram account showcases his “aspirational” lifestyle. It hits all the

What's in a name?

“What’s in a name? that which we call a rose By any other name would smell as sweet” Romeo & Juliet Romeo’s infamous question ‘what’s in a name?’

FIFA foul play

Before you read this, take a moment to sit down. Maybe get a cup of tea to steady your nerves. Ready? FIFA had some bad PR this weekend.  I know,

Run for Your Bun

David Lloyd Clubs has just launched the world’s first café that allows you to pay for your meal, by doing exercise. Yes, exercise. The initiative is a

PR win for La La Land

Unless you’ve set up camp in a cave, or have dedicated yourself to a true hermit’s life, you’re likely to have heard about the film La La Land. Saying

Clever fridges

CES is an annual technology event held in Las Vegas where companies can show off all their latest products and designs for the rest of year and

Aye, Aye Captain!

Last year for Leicester City was a fairytale. An underdog story played out in real life, rather than on the silver screen. The Foxes, unfancied and

The strike before Christmas

Strikes among companies are quite a common thing. But today in the news three large firms have gone on strike and the timing couldn’t get any worse, what

BBC jumps on 4K

The BBC has undergone a trial of finally moving to 4K on its streaming service BBC IPlayer. The trial contains 4 minutes of Planet Earth II footage,

Kind Bar PR

A bit of a heart-warming PR story here for today’s blog as an octogenarian war veteran starts his new job at a café. Joe Bartley is an 89-year-old

Pointless Digging

Black Friday is pretty much a retail PR frenzy, with each and every brand looking to get in on the act. One of the most ground-breaking in recent years

Spice up your life...again!

Can it be true? The Spice Girls are back? Well three of them anyway – Yesterday, the upbeat (and some might say cheesy) pop single by Geri Horner, Emma

Feeling Grand

So in the early hours of this morning, after 17 months in the TV wilderness, Jeremy Clarkson returned to our screens, via Amazon and subscription

Are the children still in need?

Is it just me or is the hype around Children in Need this year missing? As I was driving into work this morning I heard an advert on the radio reminding

Attenborough Awe

This Sunday has seen another landslide of tweets and posts for the quite incredible Planet Earth II. Millions of viewers have tuned in to witness

Has John Lewis done it again?

As EVERYONE will now know (unless you’ve been hiding under the proverbial rock with a blindfold and ear plugs), the new John Lewis advert has

Festive False Start

The John Lewis Christmas advert has become such a festive staple that it’s eagerly anticipated by just about anyone who gets excited at the first glimpse

Pronunciation is key

This week I’m starting things off with a joke…  Q. What’s the fastest bun in the world? A. SCONE! Now this is a risky joke to write on a blog

Dead Violent

So, The Walking Dead has taken a hammering this week – from critics, fans and parents.   The show, which focuses on a group of survivors making

High Street Exploitation

When you next walk into your favourite high street clothes shop, you may want to think twice before buying a nice new woolly jumper, or a pair of skinny


Samsung has been garnering a lot of unwanted attention recently – what with its Note 7 smartphone prone to blowing up in your pocket/hand/face. Despite

Let’s straighten this out…

If someone asked me would you rather never use your straighteners again or only eat Brussel sprouts for the rest of your life, I would always go with the

Look who's porking

Vegans are a notoriously fussy bunch, as evidenced by what they eat. They are also, according to laddish vitriol fired their way on the internet,

Samsung's burning

When you buy a new smart phone, you tend to be excited to discover the new features. Maybe the camera has been updated to take higher resolution photos.

Fury Erupts

When an athlete calls time on their career, it’s often done through a personal, heartfelt statement or press conference where they talk about their

Apple’s Battery Nightmare

The iPhone 7 was only released two weeks ago; however, it’s already receiving some serious slating. Apple’s newest device in the iPhone family is said to

PRize Fighter

Saturday night, in the infamous desert playground of Las Vegas, Conor McGregor earned redemption. The UFC featherweight champion stepped up and avenged

Football's King

The return of football (well, the Premier League) is only three weeks away. And with it, Zlatan Ibrahimović. I’m curious to see how Zlatan fares in

Pokémon PR

The Pokémon bandwagon is rolling on. Not a day goes by without it being in the news in some capacity or continuing to dominate social media. Now,

Ikea's traffic chaos

A brand new store opening is usually an easy PR win. Local journalists? Come on down! Local bloggers? Come on down! Local dignitary? Come on down! Even

The Perfect Showmance

It’s a love story that’s hit the headlines and gripped the world. But is it real romance, or just a prearranged showmance? One of the biggest talking

The Govefather

Lenin once said: “There are decades when nothing happens, and there are weeks where decades happen.” The past few weeks in British politics have felt

Somme tribute

Friday marked 100 years since the first day of the battle of the Somme – the single bloodiest day in the history of British warfare.  In one

Pet politics

With the EU Referendum fast approaching, everybody’s talking about whether they’re in or out – and some are just shaking their heads about. And it’s not

Leaders of the social pack

The power of social media strikes again. A newbie YouTuber has gained 100,000 subscribers after uploading just one video onto his channel. An

Softening the blow

Liquor company, Beirão, released an excellent example of reactive PR last week in the form of a video. Following a horrific kick to the head of England’s

Girl Power

Who remembers the Powerpuff Girls? If you didn’t grow up in the late 90s/early noughties, I’ll forgive you for thinking it could be a girl group who made

Hamming it up

When it’s time for your annual service or MOT, do you ever feel embarrassed about the clutter left inside your car? Well rest assured, that your messy

Great Eggspectations

Boris Johnson was so very nearly egged. I’m not saying that’s something that I would have liked to have seen (though, honestly, when has someone being

FA cup hero to P45 zero

Smashing out the football blogs here before the season properly ends, so apologies as it’s now three on the bounce. But I can’t resist sticking the boot

PR sexercise

PornHub is gonna stick it to obesity. Yes, you read that right. PornHub, the website of gangbangs, footjobs and dodgy amateur footage of unemployed

An incendiary end to the season

So here we are then. The final day of the Premier League football season. It’s finely poised. All kick offs are set for 3pm so that no one has an unfair

Trumpty Dumpty Sat On A Wall

So, this week I’ve been thinking a lot about the current political climate in the US. And coming to terms with just how depressing a thought Donald Trump

Kindness is a PR virtue

It really is remarkable how a small act of kindness can go a long way. In this instance, a very long way. Morrisons’, by way of its staff, has been

The Flying Foxes

After a brief hiatus, and due to popular demand (David said so) the Pic PR blog is back. Like a drunken phoenix staggering from the ashes with a bottle in

Mooloolaba Mystery

Mooloolaba Mystery

When a brunette beauty posts a video online looking for the love of her life and father to her unborn child, you can expect the Internet to go wild

Lavender Hill Mob

Lavender Hill Mob

The handmade cosmetics brand Lush, which supports all things green, animal friendly and wholesome in the world, has just been accused of supporting the

I spy...

I spy...

Talk about making a scene… As I’ve written before, the launch of a new movie or TV programme allows a PR team to get really creative with their ideas. As

A symphony for your senses

A symphony for your senses

Launching a new TV programme opens up a world of opportunity for advertising, marketing or PR stunts. Depending on the genre, storyline or characters, PR

love it or hate it

love it or hate it

Similar to the Bulmer’s pop up bar I blogged about the other week, Marmite has followed the PR footsteps and will be opening a pop up café tomorrow for

Dentist hunter

Dentist hunter

And the winner of how NOT to do PR is…Dr Walter Palmer. To hunt and kill a beautiful and protected lion is one way to loose popularity, fast. I am of

Classic snaps

Classic snaps

Fine art; meet Snapchat. Not your usual partnership but Snapchat has wormed its way into the world of fine art and sculptures over in Los

About those ants...

About those ants...

Considering you could barely see this PR stunt, it seemed to be a success (if you had excellent eye sight, you were most likely a winner). A new film has

World Emoji Day

World Emoji Day

Today is World Emoji Day so I thought is more than relevant to take a look at how these little characters are taking the world of communications by storm.

Deed poll disaster

Deed poll disaster

Imagine being completely unable to log in to your Facebook account – oh the horror. Well, for one unlucky individual that is currently the case. In 2008

Let it go

Let it go

Let it go. That’s what I would like to say to the horrible people who took to social media to blast a selfless cake-maker, her Queen Elsa creation and

You got served

You got served

Oh dear. Another day, another venue taking to social media to attack customers for voicing their opinions. This time, the folks at Canada Wood Kitchen in

Chicken or Rat!?

Chicken or Rat!?

Unless you’ve been hiding out the past week with no access to internet or news you will have probably seen the picture of what was claimed to be a


Don't upset the Applecart

Another week, another Taylor Swift blog. (I’d apologise but I’ve already made the point that Swifty basically owns PR, so I don’t feel too bad about

Despicable Me

Despicable Me

Rather than being despicable it seems one Minion has been having the time of its little life this week during a night at a museum. This week footage

Text: You have just saved a life

Text: You have just saved a life

Getting people to give blood has become a bit like, well like getting blood out of a stone. Yesterday my colleague championed a scheme that has seen the

Jurassic Station

Jurassic Station

There was a nice stunt in the news this week from the PR team working on behalf of Jurassic World, the latest instalment of the Jurassic Park series of

H2Only for 10 days?

H2Only for 10 days?

This week the H2Only campaign is asking people to give up their usual daily drinks treats for 10 days including tea, coffee, wine, beer and fizzy drinks



The online dating game is becoming increasingly competitive with more and more apps appearing and a few doing some serious headline grabbing. Tinder and

Great PR for equal rights #MarRef

Great PR for equal rights #MarRef

Today is the day that Ireland gets to have its say in the gay marriage referendum. This is an historic day and people get to vote on whether same sex

Thomas Cooked

Thomas Cooked

Thomas Cook has been all over the news for the past week. And none of it has been good. The firm has been giving a masterclass in PR mismanagement in the

Bad Blood perhaps, but bloody good PR

Bad Blood perhaps, but bloody good PR

Another weekend, another big awards ceremony in the world of celebrity. Sunday night saw some of the biggest names in the music industry take to the red

Cheeky cheeky

Cheeky cheeky

I will start this blog with a confession. I love a cheeky Nando’s. It’s a nice little meal, not too fattening, you can add spice to take the ‘cheekiness’

When your Campaign argues back!

When your Campaign argues back!

You may or may not be aware that there is a very significant vote taking place in Ireland on the 22nd of May. The Irish have been given the opportunity to

Crying over the phone

Crying over the phone

Hell hath no fury like a town crier scorned. BT faced the wrath of Wells’ town crier this week after he took objection to a nine-week delay in fixing an

Protein All Over The World

Protein All Over The World

“Hey you, you fat b*****d! Lose some weight for summer, or you’ll be a chubby embarrassment.” Is what Protein World didn’t say in its advert on the London

JD Homophobia

JD Homophobia

JD Sports has come into criticism this week after one of its employees allegedly referred to a gay couple in its Eltham branch in South East London as ‘a

#RunWithIt with Neil Back

#RunWithIt with Neil Back

I love my Friday blog writing slot as I get to look through the PR campaigns of the week. It’s definitely one of my favourite jobs on a Friday looking at


Don't Cry For Me...

Madonna really isn’t having the best time of it of late is she? First there was the controversy over the fact that her much anticipated comeback single

Horsing Around

Horsing Around

It’s Grand National festival week, which means the bookies are clamouring over one another in a bid to be the punter’s bookmaker of choice. The

April Fools

April Fools'

April Fools’ day is usually hot property for creative PR’s. It’s a tough gig, as the volume of brands trying to get in on it means you really have to pull

Release the Pounds!

Release the Pounds!

Looking back at the week of PR I think one of my favourite stunts has to be the #ReleaseThePounds campaign run by Beagle Street, the online life insurance

Budget PR

Budget PR

The budget is a difficult time for politicians, and there’s none more so than the budget preceding a General Election. I love a good budget and normally

Dental Exploitation

Dental Exploitation

I would like to preface this blog by firstly saying I absolutely despise The Jeremy Kyle Show. I hate the concept, the people who put themselves in front

A stunt too far?

A stunt too far?

If there’s one thing you can commend Paddy Power on, it’s knowing how to get its name in the media with its often controversial campaigns. Usually

And the winner is...

And the winner is...

Ah, the Oscars. A chance for the rich and famous to dress up for the evening and wait patiently to hear whether they have been recognised as a shining

50 shades of valentine

50 shades of valentine's...

I’m sure we are all well aware by now that Valentine’s Day is just around the corner. With the one-week countdown officially underway it is near

Stage Fright

Stage Fright

It’s a sad fact, but the town of Evesham doesn’t have a lot going for it. Its heyday was as a successful market town, with the richly fertile soil of the

To put it Bluntly

To put it Bluntly

James Blunt has reinvented himself of late. When he initially burst into the public consciousness with the album Back to Bedlam in 2004 he was met with

S**T Customer Service

S**T Customer Service

This week it was definitely Virgin Trains who won Twitter. If you haven’t heard the story it goes like this; a teenager, Adam Greenwood, travelling from

The power of cuteness

The power of cuteness

As a Christmas gift to the world, the Duke and Duchess of Cambridge have released three official pictures of Prince George on Saturday 13th December, and

Festive window shopping

Festive window shopping

I’m a huge fan of Christmas. Anyone who knows me knows how excited I get and how much I love decorations! It’s a little ridiculous but when shops get into

Mistletoe Drone

Mistletoe Drone

The popular American diner TGI Friday’s certainly wants to spread the love this festive season. Its recent stunt included a mistletoe-wielding drone



Sainsbury’s has gone all guns blazing with this year’s Christmas advert. The supermarket isn’t a traditional participant in the annual Christmas ad-off

Plus Size

Plus Size

Whenever anyone in the media says ‘plus-size’, ignore it – it’s complete bull. Society today has come up with the term ‘plus size’ for women who are not

Another Year, Another Cracker

Another Year, Another Cracker

It’s the new advert that everyone looks out for, the new advert that signifies the countdown to Christmas. Renowned for its clever and often tear-jerking

F-Bomb For Feminism

F-Bomb For Feminism

The American activist group FCKH8 has recently released a controversial video against sexism. The ‘Potty-Mouthed Princess’ video went viral last week

Harry Potter Hotel

Harry Potter Hotel

I’ve never been a Harry Potter fan, this offends a lot of people and I wish I cared but I really don’t. Yes it was a cool idea but it went waaay over the

Some serious bedtime reading

Some serious bedtime reading

Last week our resident Irish PR, Michelle, wrote a blog about the unfortunate Texan tourist who found himself inadvertently locked in a Waterstones

From predator to prey

From predator to prey

Channel 4’s Documentary ‘The Paedophile Hunter’ aired on television this week causing a bit of a media frenzy and dividing opinion. Stinson Hunter, the

The power of social media

The power of social media

A student managed to convince her family and friends that she was on a five-week trip around South East Asia – despite never leaving her bedroom! I know

U2 can

U2 can't even give it away

U2, the Irish rock band, have had a PR disaster recently. Last week, Apple promoted their new album in an unusual way. They effectively gave it away for

Happy 60th to Guinness World Records!

Happy 60th to Guinness World Records!

The Guinness World Records has often been a target for extravagant PR stunts. The 60th Anniversary edition of the previously named ‘Guinness Book of

A fantasist philanthropist

A fantasist philanthropist

I was browsing my Twitter timeline the other night when I was forced to do a double take. Then a triple take. Then a quadruple take. After rubbing my eyes

No one likes us, we do care

No one likes us, we do care

Ryanair hasn’t had a particularly good track record when it comes to PR. I wouldn’t call its main man, Michael O’Leary, a marmite figure, as there’s


Don't panic! Have a doughnut

Greggs found itself in a bit of a cheese and pickle sandwich earlier this week. The bakery chain’s usual tagline is “Always fresh. Always tasty”. However

Wrong number, Paddy

Wrong number, Paddy

Ah, Paddy Power. I bloody love its marketing team. They must have a right time of it in their office, coming up with risqué stunts and ideas galore and

Dead Parrot

Dead Parrot

With the surviving members of the Monty Python team currently conducting a last hurrah of live shows around the country (the last one this Sunday, in

Traditional PR still drives bookings

Traditional PR still drives bookings

Within hospitality today, traditional PR tactics are reflected as out-dated and ineffective but a new report has said otherwise… In a global report from


As a little girl, Barbie was my favourite toy to play with. Mattel have always known how to market to little girls. They always stuck to the generic



Wilkinson Sword are smooth! Over the past few years they have played on occasions such as Valentines Day and launched fantastic PR stunts. This time it’s

Everyone's getting on the coke

This is one of the best PR and marketing stunts I have seen in a long time. It gives you that warm and fuzzy feeling – and is pretty smart too. Coca Cola

Dogs Trust Ice Dog

Dogs Trust Ice Dog

Now the weather is getting warmer, UK-based dog welfare charity Dogs Trust has launched a campaign called ‘Hot Dogs’, highlighting the dangers of leaving

Premier Inn Stunt For World Cup

Premier Inn Stunt For World Cup

With the England World Cup squad announced this week there were a few dejected players. Ashley Cole has bid farewell to his international career, retiring

The World

The World's First Playable Poster

This latest marketing innovation is thanks to the R&D guys at Becks, New Zealand. This new technological concept is bringing new dimensions to posters


This morning I was reading an article on the latest Hotel Marketing Association PR debate, which sparked a few thoughts… The panelists debated the future

Would You Attend Your Own Funeral

Would You Attend Your Own Funeral?

People often wonder what their own funeral would be like, but the only way to witness it is to have an out-of- body experience on their death bed.