A blog about an actual water house from a Waterhouse – the perfect combo! How could I not love this stunt?
So we’ve all heard of houseboats, but have you heard of a fully functioning floating house? Probably not, until now. Short-term housing rental company Airbnb’s campaign has gone down swimmingly with Big Benners this week when they plopped a two bedroomed, dog kennelled, family bathroomed floating house in the Thames, free to casually drift down the river, diving past Davey C and his chums at the Houses of Parliament.
The weeklong campaign celebrates the recent passing of the Deregulation Act, permitting London residents to rent their properties for up to 90 days a year with no consequences attached. Locals will be pleased to know that they won’t have the headache of securing planning permission and a fine isn’t coming their way if they lease their homes for under 90 days.
Lucky Londoners even have the chance to win a luxurious stay in the house complete with a Michelin-starred home cooked meal this Friday where they will become the latest Thames tenant, symbolising Airbnb’s support for encouraging residents to open up their homes to visitors to one of the world’s top tourist destinations, with the obvious push encouraging them to use their online services.
Apparently the company’s popularity has grown in the last year. I don’t know if it’s just me, but I had never heard of Airbnb until I read about this campaign, but I know for a fact that I won’t be forgetting them in a hurry and may even consider a website gander.
Great PR win for Airbnb from the biased point of view of a Waterhouse. Bringing positive news for London residents who want to make a few pennies and raising brand awareness splashed with humour is rarely going to be bad PR – well, unless the house sinks…
Bravo Airbnb! I don’t think there are enough Waterhouse’s to go around in my opinion!