Sustainable sipping at All Bar One
We’re no doubt all a little guilty of using products that are by no means beneficial to our environment. That facial exfoliator you’re using, for example, is most likely packed with microplastics, and those balloons you’re setting free will probably end up in our oceans, snaring some unfortunate seabird, choking a turtle or simply poisoning the fish.
The problem here is that too many of us are undereducated when it comes to the negative impact our actions have on the environment, and so we continue to use non-biodegradable products and fail to make the best use of recycling.
Thankfully, many brands have already responded by making their offerings more sustainable in new campaigns. Whilst, of course, this reduces the brands’ own consumption of harmful materials, it also raises awareness for those who might not know how to live more sustainably.
In my previous blog, I wrote about Marks and Spencer’s bid to cut all plastics and non-recyclable materials
from their Christmas decorations. In a similar fashion, All Bar One has now released its second sustainable drinks menu, which offers customers who purchase three environmentally friendly drinks a free bowl of nachos. Well worth the pennies, if you ask me!
To mark the release of its new menu and ‘All the Better with Beer’ campaign, ambassadors of All Bar One featured outside a pop-up bar in Leicester Square, with life-sized moss models and topiary statues holding the new drinks to attract attention from passers-by.
The new menu features a range of beer and cider brands that have pledged to make positive contributions to the planet. Brewgooder, a craft ale brewer featuring on the new menu, has donated all of its profits to fund clean water drinking projects; whilst British cider brand Mortimer’s Orchid minimises its food miles by using only English apples that grow within 50 miles of the mills. Old Mout Cider has also pledged to use 100% recycled packaging, and is working with WWF to protect global habitats.
As much as I hate to admit it, many of the items I enjoy on a daily basis come from plastic packaging, often in the form of Cadbury’s chocolate wrappers and even the most basic items, like my toothbrush. Whilst I’m not a keen beer drinker, I do enjoy an occasional cold cider and, of course, a bowl of nachos – especially if they’re free. So, with that in mind then, there’s a good chance I’ll see you soon, All Bar One, to sip cider and munch on cheese bedecked tortillas safe in the knowledge I’m supporting a sustainable initiative. Cheers!