Silly Samsung

04 July 2018 | Jo Doverman

Mobiles phones these days, hey? They’ve come a long way since the trusty Nokia 3310 and our devices are now practically an extended limb with many of us reporting to be ‘addicted’ to our hand-held screens. Gone are the days of purely texting or calling when necessary too, as we all spend hours on social media apps and join in on mindless chat on all our WhatsApp groups. How many do we actually need?!

With technology developing at an alarming pace, it’s no wonder there have been a few hiccups along the way. Only recently we heard in the news that Alexa’s had begun letting out creepy cackles on the random and listing graveyard locations without being asked – much to the fright of its users.

Our phones also allow us to become amateur photographers too, or practically expert if you’ve bought the latest handset. Which is why our newsfeeds on social media are packed full of #noedit sunset shots and glorious selfies. But the beauty is we get to pick the winning shot of 200 attempts to share with our friends…or so we thought.                              

If you’re a Samsung phone owner you’ll most likely be aware of the headlines today. The mobile giant has reportedly become the next brand to be struck by ‘the Alexa bug’.

The default Samsung messaging app has been spontaneously sending users’ photos to random contacts without them even knowing – uh oh! What’s worse, the app doesn’t leave a trace, so all you’ll get is a confused message back from your gran, colleague or cousin…

Regardless of what photos you choose to take, whether its documentation of a drunken night out or photos of your hamster in a jumper, it’s all personal and you likely don’t want them shared with the masses of contacts on your phone.

In a world of data protection and keeping things super secure since GDPR reared its ugly head, this is not ideal and technology mishaps like this are somewhat damaging for a brand from a PR perspective too. I’m sure it’ll be a busy week or so for the Samsung tech team and its PR bods, while they look to resolve the bug and mop up any hint of a bad reputation.

But what next? Will our sat navs start directing us into the unknown? Watch this space…robots are taking over.