Probably the best poster in the world
Carlsberg are well known for the genius that is their marketing campaigns. Time after time they win with their memorable ads with quirky topics and their latest offering is no different. Even though the brand had retired its memorable tagline in 2011 after almost four decades; ‘probably the best…’ they have recently revived it with a new string of creative ads, the most recent of these being the ‘best poster in the world’.
The actual best poster in the world appeared at the Truman Brewery in London’s Brick Lane last Wednesday. At first glance it seems just like any other billboard but on closer inspection it is revealed that you can actually help yourself to a free cold half pint of Carlsberg. Of course this is monitored by a plain-clothes security guard and it is only one per person, but given the recent warm weather the timing couldn’t be more perfect as what could be more enjoyable than a surprise cold free beer.
In terms of PR this has been great for Carlsberg with the story getting picked up by national and trade media and trending on social media sites. The company is apparently planning some more stunts based around the theme ‘If Carlsberg did…’ with the first of these ads being set in a supermarket.
I, for one, cannot wait to see what PR creativity Carlsberg has planned for the coming months.