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Premier Inn Stunt For World Cup

Premier Inn Stunt For World Cup

14 May 2014 | David Barrett

With the England World Cup squad announced this week there were a few dejected players. Ashley Cole has bid farewell to his international career, retiring from the international game following the news that he wouldn’t be included in Roy Hodgson’s squad heading for Brazil. Gareth Barry might as well follow suit.

The main squad of 23 had its emphasis on youth and a number of older players saw themselves overlooked in order to let a new generation of England starlets try their luck at the world’s biggest football tournament. So whilst there was joy for some and disappointment for others, there was another group left in limbo.

The seven players on the ‘standby list’ face an uncertain summer. Should any injuries befall the main squad then they’re the next inline to be called up and on the next flight heading for South America.

With an undetermined few weeks ahead of them, Premier Inn has jumped on the back of this to carry out a quick win stunt. With one of its hotels conveniently positioned at Heathrow airport, the chain has taken the decision to permanently reserve seven suites for the seven standby players. So now there’s the Andy Carroll suite, permanently reserved until June the 2nd, complete with engraved plaque. Next to that will be the John Ruddy suite, the Jon Flanagan, the John Stones, the Michael Carrick, the Tom Cleverley and the Jermaine Defoe. Although with Jermain Defoe now playing for Toronto FC, I’m not sure he’d be flying from London anyway.

Premier Inn took the opportunity to plug its ‘Good Night Guarantee’ and ‘luxurious Hypnos beds’ to point out that the England hopefuls could be on a jet to Rio within hours, following a good night’s sleep in their specially reserved suite, which would cater for the ‘unpredictable’ nature of footballing injuries. Nice work, Premier Inn.