Whenever anyone in the media says ‘plus-size’, ignore it – it’s complete bull.
Society today has come up with the term ‘plus size’ for women who are not a ‘normal’ sized 8 and I happen to think that it’s disgusting.
Within the UK today, size 14/16 is the average size for a woman, but within the fashion industry, size 10 or above is labeled as ‘plus size’. Have they ever thought of calling size 10 or below as ‘minus size’ – probs not, but they should.
Why have I begun ranting about ‘plus size’, I hear you ask…well, Model Myla Dalbesio has made history by landing the latest Calvin Klein underwear campaign. The 27 year old is a UK size 14 and deemed too curvy for a standard sample size zero or two. (Don’t even get me started on the fact that companies even make size zero and glorify bones sticking out, just look at Kate Moss in her first Calvin Klein campaign)
Myla being labeled as a plus sized model in the press has outraged the public. The campaign is their ‘Perfectly Fit’ campaign, flaunting all shapes and sizes however Myla is the only one who is plus sized. Jourdan Dunn, Ji Hye Park, Amanda Wellsh and Lara Stone all star however they are definitely size 8 or below.
Myla spoke to Elle magazine: ‘I’m not skinny enough to be with the skinny girls and I’m not large enough to be with the large girls , and I haven’t been able to find my place,’ she explained.
‘It’s kind of confusing because I’m a bigger girl,’ Myla, who stands at 5ft 11in, ‘I’m not the biggest girl on the market but I’m definitely bigger than all the girls [Calvin Klein] has ever worked with, so that is really intimidating.’
The fashion house released a statement: ‘The Perfectly Fit line was created to celebrate and cater to the needs of different women,’ a spokesperson told MailOnline. ‘And these images are intended to communicate that our new line is more inclusive and available in several silhouettes in an extensive range of sizes.’
Regardless of whether it was Calvin Klein or the press that labelled Myla at ‘plus size’, it is unacceptable. You would think that in today’s society, people wouldn’t be putting labels on sizes and all women would be embraced for who they are. Size does not determine who you are as a person, how good you are at your job, how good of a friend/mother/wife/girlfriend you are or even how caring you are. Something, which my size 12 self feels very strongly about.
There are whispers that the plus size label was brought as a PR stunt, in which case, shame on the PR team, but it obviously did the job. Myla and the Calvin Klein campaign has had attention worldwide. Although most of it, not great!