Now that's what I call nostalgia

20 April 2017 | Liz Bowen

What a week it’s been for a PR blogger.

I could talk about Theresa May’s spectacular election U-Turn, but I’m not going to. I could talk about Harrods utterly tasteless decision to sell a ‘cuddly’ toy made from real fur for upwards of £1,400. But I’m not going to do that either. 

Instead I’m going to keep it light and throw it way back, to indulge my younger self’s penchant for video games and cheesy music (still very much the case for older me also…)

This week has seen a revived interest in two very…un-interesting objects when compared to today’s megawatt megastars and technological advances. Yet suddenly, a state of nostalgia has swept the country.

Sales of Now That’s What I Call Music 48, the compilation album first released in 2001 – this year saw the release of Now 96 FYI –  have spiked following the first episode of the new series of Peter Kay’s Car Share.

Forget Bieber, the big ‘B’ in 2001 was Bob the Builder (he sure could fix it), and move over Little Mix, the talent show pop band crown belonged to Hear’Say.

Following the show, the album has entered Amazon’s compilation chart based on second hand sales, with prices rising from a measly 11p to a staggering £20.

Likewise, in a week in which it was announced that e-Sports will feature in the 2022 Asian Games, a release date has been teased for a 2017 launch of a new Nintendo Classic Mini NES.

I still have the original Super Nintendo Entertainment System and a host of original games. Who could forget days sat in front of Super Mario Bros. and Mario Kart?

With all the uncertainty and upheaval of recent weeks, it good to know that a bit of sentimentality can raise a few smiles.