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No Hope, No Glory

10 August 2017 | Billy Thompson

There’s nothing worse than getting all excited to go to an event, only for it to be cancelled at short notice.

That’s exactly what festival goers at Hope & Glory experienced last weekend, with the short noticed cancellation being extremely short – on the morning the second day was due to start.

Lots of people were left angry and confused after they had travelled all the way to Liverpool only to be turned away at the gate with no explanation.

And, of course, wanting some answers, lots turned to Twitter. 

I can only image how frustrated I’d be, but you’ve also got to feel for the festival organisers. Cancelling the festival would have obviously been the last resort and something they didn’t want to happen.

Time to try and salvage some decent PR from the disaster. Issuing a statement apologising and reassuring everyone that the event will be rescheduled or ticket holders will get a full refund would be the best place to start. Well, that’s what any other normal company would do.

But not Hope & Glory Festival. Let’s go through a few reasons why they handled this terribly…

First of all, the initial announcement that the festival was off was pathetic. A simple tweet was sent out reading “no festival today”. No explanation, just that.

The Hope & Glory hole was then dug even deeper after Tim Booth, the lead singer of the headlining band, James, tweeted: “Well that was f*cked up”. The festival replied: “It really wasn’t” to which Booth went onto say: “Yeah. It really was f*cked up!”. Instead of ignoring the tweet, Hope & Glory replied saying: “Oh, sit down Tim. Got back to your yoga”.

No words.

Whoever was in charge of social media (‘Lee’ apparently) then continued to throw out blasé, ‘tongue in cheek’ responses to the tweets they were receiving. There’s a time and a place for that approach to social media and the middle of cancellation crisis certainly isn’t one.

An official statement was made which was filled with lots of excuses, and put the blame on others.

I wouldn’t count on seeing a Hope & Glory Festival in 2018. That’s unless it gets a really good PR company to paper over the cracks.

If you’re reading this, Hope & Glory, I know a pretty good one. You can pop them an email here: hello@picpr.com.