Love Island takes on the world

11 August 2017 | Pic PR

We welcomed Max into the office this week who has put together a cracker of a guest blog looking at some seemingly angelic action from Love Islanders that feeds rather nicely into their PR machine...

Social media has exploded over the last couple of months over the hugely popular TV show ‘Love Island’, and two of the big characters, Camilla Thurlow and Jamie Jewitt, are making the most of their newly found fame. The couple, who reached the final of the hottest reality TV show of 2017, have recently been volunteering for a refugee camp in Greece and it hasn’t gone unnoticed.

The couple have been documenting their ‘selfless’ act over all social media sites with their HelpRefugees hashtag. To most people, volunteering at a refugee camp sounds like a generous and charitable act, but perhaps it should all be taken with a pinch of salt?

 I am sure there was some generosity at play when the idea was brought to the table, but there may potentially be some alternate (PR) motive to further expand their social following. Both celebrities have made a career out of this social following, and now earn their incomes through expanding their followers, and what’s a better way to do so than volunteering at a refugee camp while other ‘Love Island’ stars are simply doing club appearances?

It is not the first time that members from ‘Love Island’ have been accused of a PR stunt. Chris Hughes and Olivia Atwood were slammed by fans convinced that the couple were pretending to be ‘together’ in order to receive endorsement deals.

It is no surprise that Camilla and Jamie’s trip has had significant coverage from the media, considering the magnitude of the popularity for ‘Love Island’. Few followers will pick up on the possibility that it is part of a PR related stunt and I am sure that the loved stars will continue to be loved, but maybe they are not quite as angelic as made out